If it’s so easy why isn’t everyone doing it?

What is “it”? “It” is innovation. Why do we care? Because alchemy is AU’s take on innovation.

Let’s cut right to the chase:

1) Innovation for many people is a nebulous concept. Yes, so is love but no one is writing poems or pop songs that help us share and define the collective experience of innovation. Fortunately, the concept of alchemy – straw into gold, etc. – is in fact more clearly defined.

2) Even so it’s still subjective. One person’s innovation is someone else’s dumb idea. So while two people/groups might both be innovating it’s likely that they might as well just agree to disagree.

3) That said, egos as well as the human condition are probably the biggest deterrents to change and progress. Most people don’t like change. Even for the people who do appreciate innovation there’s often a knee jerk, small minded reaction to squash any great/better idea that isn’t their own. Unfortunately, we all know the type.

That said, KMWorld magazine’s (www.KMWorld.com) interview with John Kao, author of “Innovation Nation”, is damn good stuff.

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