The real e-proof is in the real e-details – Part 2

“Web Sales with a Human Touch” by Edward H Baker is in the latest issue of Strategy+Business ( The post about the letter in was back in November. Here is what they printed. Go AU!

Regarding your article “Web Sales with a Human Touch” (by Edward H. Baker, Autumn 2008), is it really the technology or just the chat itself that increases sales? It  would seem to me that just the presence of the human touch is enough to nudge people into buying.   I’ll bet some percentage of the population just has a hard time saying no to another human being (virtual or not).

Mark Simchock
Chief Alchemist
Alchemy United
Princeton NJ

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