In support of the AU “sweet spot”

“Brand Aid: Technology’s the Great Equalizer” exerts from an interview with Allen Adamson, author of “Brand Digital” (Consulting Magazine, March / April 2009).

Full disclosure: We haven’t read Mr. Adamson’s book yet. However, if this interview is any indictation, we will be soon enough. Yes, yet another objective third party example supporting the importance of an AU state of mind.

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