Ask a realtor, staging matters (and other late night thoughts) – Part 2

“Fortune Small Business Small Business Makeover: Cloz – Dress for Success” by Patricia B. Gray (Fortune Small Business, May 2009).  This post is a follow up to a post a couple weeks back. Full disclosure: It is also shameless self-promotion. The news… FSB  decided to print (on their Letters page) an edited version of the AU feedback submitted. YES!

After reading the recent Makeover of Cloz, the Chicago-based school uniform supplier (“Dress for Success,” May), I have a few ideas to share. Instead of launching a second garment business for the slow season, what if Cloz used that time to become a vendor for other manufactures in of outsourcing? The firm might also consider an airline pricing model, with price breaks for early (or even late) ordering. Maybe try offering other types of uniforms or consider exporting to countries in the Southern Hemisphere? I would imagine that once Cloz has gained a parent’s trust, there are other items the company could cross-sell to its base. In addition, the website needs an update. With all due respect, the site does not say to potential customer, “We will take care of you,” and it is hardly search engine friendly. It gives no indication of Cohen’s pedigree in dressing “scions of America’s wealthiest families for almost two decades.”

Mark Simchock
Chief Alchemist
Alchemy United
Princeton, NJ

One additional caveat: The original letter that went to was also submitted to Cloz via their web site. There was no reply, not even an autoreply. Maybe Cloz should also pursue a makeover of their guest services as well?

Btw, this was the second published letter to the edit this week. Feels good, right?

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