Coke adds choice to life

“Coke’s RFID-Based Dispensers Redefine Business Intelligence” by Mary Hayes Weier (Information Week, 8 June 2009) Don’t let the geeky title scare you. Put yourself in the shoes of a Coke guest and read between the lines. This a perfect example of the shift in expectations that’s being driven by the empowerment guest now enjoy as a result of “technology”. Offline or online is not important. What is important is the experience. As much we hate to tip our hats to high frutose corn syrup & water, Kudos to Coke for this effort.

Our guess is that eventually Coke will link all the machines so that instead of having to reenter your custom flavour everytime you’ll be able to enter your own code and the Freestyle machine / network will take care of the rest. There’s also the possiblity of integrating the machines with a web site (or social network widget) and letting people share their custom flavours. Similar to Abobe’s Kuler (http://kular.adobe.com) but slightly¬† different.

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