Even free has a price

“Levin’s Law On Cheap and Easy Marketing Mediums” by Editor-in-Chief and Publisher Robert Levin (The New York Enterprise Report, June 2009). Once again Mr. Levin uses his From The Editor address to deliver an optimal amount of wisdom in less than a full printed page. No one is too busy to consume such an amount of valuable information.

The one thought that is missing is the idea of not only having a compelling message but also having a compelling business behind it. Getting guest to your party is half-the battle. The other half is deliving on the promise of an experience worth staying for. Word of mouth is still the most cost effective form of marketing. Tweet that!

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