The sweet spot and the silver bullet

“Debunking Innovation’s Buzz” by Larry Bonfante (CIO Insight, June 2009). It’s worth mentioning that Mr. Bonfante is the CIO of the United States Tennis Association (USTA). Pardon the heavy handed cliche but he serves up a couple  aces when he notes:

Innovation isn’t some sort of mystical silver bullet that will solve all of our problems. Nor is it some new technology that we can buy and implement. Innovation is about creatively leveraging the tools and processes at your disposal to drive business value.

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