Moving the moutain

“NPR Moves to Rewire Its Approach to the Web” by Elizabeth Jensen (New York Times, 26 July 2009). As one of the few true news outlets left, NPR’s decision to revamp has the potential to be significant in terms of widening their reach. As Vivian Schiller, NPR’s president and chief executive, notes:

We are a news content organization, not just a radio organization.

The other significant point mentioned is that shows will be available in both audio and text. In other words, the guest gets to choose the format that fits their moment. We’re looking forward to a new and improved NPR. We hope you are as well.

Btw, the music industry publication Billboard (www.Billboard.com) has also just lauched a new web site. Check it out and let us know what you think.

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