The Chaos Scenario
As heard on WNYC,org’s The Leonard Lopate Show:
Bob Garfield, Advertising Age editor-at-large and co-host of On the Media, documents how the digital revolution has separated the 350-year connection between mass media and mass marketing, and prescribes a new way for business and institutions to go forward in the changing media landscape. His book The Chaos Scenario looks at what happens when the traditional media world order collapses and there’s nothing in place to replace it.
The audio of the interview can be found here: http://www.wnyc.org/shows/lopate/episodes/2009/08/03/segments/137774
Mr. Garfield does a perfect job of summing up the current state of marketing and how the internet empowered guest is changing everything. Click to get a free download of the first two chapters of The Chaos Scenario.