Less news isn’t bad news

Time for some shameless self-promotion…

“News Unfit for Print” by Michelle Manafy (EContent Magazine, May 2009). The article dates back to May but what’s new is that EContect printed an AU submitted letter. Please take a moment to read what we thought and they printed. Ironically, EContent does not post printed letters on their web site.

This is my first issue of eContent and so far I like it. It’s definitely of the same quality as the other Info Today publications I read. With regards to your latest Edit This: “News Unfit for Print”, I’d like to share a couple thoughts with you (and Dennis).

I’d make the “argument” that it’s actually the true media companies that are succeeding. On the other hand, the companies and organizations that see themselves as being “newspapers”, or “television broadcasters”, etc. are the ones who are being hurt by their own archaic mind-set. Until those traditionalists realign themselves with how the market see them, they will continue to struggle. And rightfully so; where’s the surprise?

The pull quote said, “In this collapse of the media business, the ensuing news vacuum will need to be filled.” Please excuse my tone but… Pardon me, what vacuum? It is actually the ubiquitous availability of information that has destroyed the market’s need for printed / televised word. Just because less people are getting the paper or watching the news does not mean they are not keeping informed. The only vacuum I’ve seen is in the minds of traditional media companies’ and how it effects their ability to meet the needs of the market.

Thanks again for eContent. I’m looking forward to the next issue already.

Hoist a new flag,
Mark Simchock
Chief Alchemist
Alchemy United

There is one additional point I’d like to add in regards to the current state of traditional news outlets. The majority of the time it’s difficult to tell if they are trying to inform me or entertain me. Between the interviews overflowing with softball sized questions to the “it’s on Twitter so it must be true” insights there’s hardly any value added and  little true news disseminated.

It’s odd that these brands wish to be taken seriously as news sources yet devote so little energy to spin-free, honest and insightful news. They want to talk the talk but they don’t want to walk the walk. That’s fine, they just shouldn’t be shocked that they’re losing a battle to their (market defined) equals.

The bottom line… If you want real news then watch, listen and/or read the BBC News.

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