It’s alive! The new Falco Design site is launched

alchemy-united-expression-engine-web-development_175wIt’s alive! AU client Falco Design ( launches their new web site.


— All of site’s content, including home page slide show, is user controlled via the content management system (CMS) Expression Engine (EE).  EE allows pages to be created on demand (i.e., they are not static). The FD site makes considerable use of EE’s categories. This allows the CMS to be programmed to deliver the right content at the right time as based on FD’s biz rules. For example, services pages only display portfolio work for that service.

— “SEO friendly” design and architecture: Every page has a unique URL, page <title>,  meta tags, etc. This level of thoroughness is applied all the way down to each individual portfolio piece, even as you page through them. Images are also named and titled to increase “findability”.

— Google Ad Manager (GAM) is used to serve and track the banner ads. The control of GAM’s content is further targeted via EE.

AU’s Contribution

— Expression Engine architecture and development. Behind the scenes the content is managed / displayed via a collection of widgets.  This modular approach makes the site easier to maintain and enhance as Falco’s business needs evolve. For a complete list of EE’s features please click here.

— Incorporation of jQuery plug-ins

— Recommendations on UX / UI

— HTML and CSS enhancement and tweaks

— Copy writing (including “branding” and development of brand message)

— Recommendation of and integration of Google Ad Manager

— Selection of images for banner ads, as well as the development of associated copy / messages

Finally, the site was designed by (Falco Design employee) Stephanie Bayard ( When not on the clock at Falco, Stephanie is also a member of the AU Collective.

In short, this site is a kick-ass example of the capabilities of AU and the AU collective.

Be Sociable, Share!

Leave a Reply




You can use these HTML tags

<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>