Lucky seven

“The Seven Dimensions of Wellness” By Jasmine Jafferali (Club Industry, 10 July 2007). The process of checking out Club Industry’s new web site (www.ClubIndustry.com) I bumped into this piece from Ms. Jafferali. Obviously, it’s not new but that is no reason to discount its value. What’s appealing is that these Seven vectors take AU’s holistic […]

The power of one, plus one (or more)

“Dynamic Duos” by Stephanie Overby (CIO Magazine, 15 October 2009). Further proof that the myth of the individual as victor is just that, a myth. Regardless of how many successes (and failures) are painted, in nearly 100% of the cases there is actually a team behind the individual being attributed with the accomplishment. For example, […]

Some things never go out of style

“Q&A: Jon Gordon – Career Watch: The benefits of hard work” (Computer World Magazine, 19 October 2009). There are many who would like to believe otherwise, success is not just about great ideas. There are plenty of people with countless great ideas. It’s not limited only to those with an Ivy League education. There are […]

One, two, tweet

“Staying On Message” by Jaikumar Vijayan (Computer World Magazine, 19 October 2009). There’s certainly no shortage of ideas and examples on the business uses of social networks. None the less, this is a solid collection to get your week started on the right click. In addition, there were two other soc-net focused articles from ComputerWorld.com […]

The change will do you good

“Leading Change – Why Transformation Efforts Fail” by John P. Kotter (Harvard Business Review, www.HBRreprints.org).  In this day and age, it’s difficult to have a conversation about almost anything without some reference to change. In fact, one of the longest standing uber-buzzwords is innovation, which obviously requires change. Ironically, what doesn’t seem to change is […]

There is no perfect point of view

“Mixed Signals” by Sam Gosling (Psychology Today, October 2009). True, this might be a bit heavy weight for a Friday afternoon post. On the other hand, it has the potential to supply you with some provocative pondering over the weekend. What makes this one special is that in functions on so many levels. The insights […]

The smaller shape of bigger things to come

“Start Connecting With Customers’ Smartphones” by Mary Brandel (Computer World Magazine, 5 October 2009). Simply put, a thorough overview on the subject of mobile phones and web sites with some great insights as well. For some it looks like the time has come to seriously consider that mobile version of your web site you’ve been […]

Making it simple

“Looking at Life as One Big Subscription” by Damon Darlin (New York Times, 10 October 2009). Interesting, a concept that should be considered especially given how comfortable many people are with the idea of pay once for year round service.  There are certainly no shortage of instances where making multiple sales (i.e., three or four […]

Make it sticky

“Prototype: It’s Brand New, but Make It Sound Familiar” by Mary Tripas (New York Times, 3 October 2009). A classic lesson in, it’s not what you sell, it’s how you sell it. The key is empathy — as the sender you are responsible for packaging your ideas in a form that the receiver can consume, […]

Be careful what you wish to measure

“The Dangers of Bad Data” by Vik Torpunuri (CRM Magazine, 1 Oct 2009) “You Are What You Measure” by Lior Arussy (CRM Magazine, 1 Oct 2009) “Goals Gone Wild” by Stephanie Overby (CIO Magazine, 15 September 2009) No one will deny that setting goals and measuring progress are important. What’s even more important is setting […]

If your message falls on deaf ears/eyes, does it still make a sound?

“Prospect Research” by Waddy Thompson (The NonProfit Times, 15 September 2009). Please note: The link to Mr. Thompson’s article will actually take you to his web site, not NPT.com. NPT, being an old media outfit (?), did not have the article posted on their web site. They also did not respond to an inquiry as […]

Survival of the capable

“Interview: Andrew McAfee — Writing the book on Enterprise 2.0″ by Hugh McKellar (KMWorld.com, September 2009). The book might not be due until December (from Harvard Business School Press) but this interview should help you to warm up to Mr. McAfee’s ideas now. Here’s a free sample: HM: So, you’re quite confident that the Enterprise […]

All you, all the time

“Retail Mentor’s Roundtable” by Dan Bolton (Specialty-Coffee.com, September 2009). Someone please put a star next to Mr. Bolton’s name for this one. This is pure genius! Answers to these two questions neatly sum up the situation: — Do you believe the retail coffee business is harder now than it was two years ago? — Do […]

Give more get more

“T-Shirt Premium Jazzes Up Public Radio Fundraising” by Michele Donohue and Mark Hrywna (The NonProfit Times, 15 September 2009). Good stuff. Who doesn’t love a success story? And a premium? But as you read this please keep these AU caveats in mind: — Why was the KCSM-FM promotion only offered to “lapsed” members? — The […]

Calculate your IIE (Investment In Expectations)

“What’s your Twitter ROI? How to measure social media payoff” by Mary K. Pratt (ComputerWorld.com, 21 September 2009). Ms. Pratt crafts a soft, user friendly overview of some of the ROI issues that are confronting organizations as they migrate their brand into the realities of Web 2.0 and beyond. If you’re in this camp then […]

Bees or flies? – Part 2

Time for a little bit of shameless self-promotion… The original post dates back to June or so. This letter was printed in the September of issue of CRM Magazine (online: www.DestinationCRM.com). Unfortunately, CRM did not post the letters of the September issue on their web site. As you know, they have done so in the […]