One SEO step at a time (Part 5 – 9)

Opps. Looks like we’ve fallen a bit behind in keeping you in the loop on this ongoing series on SEO from Stoney deDeyter over at Search Engine Guide (http://www.SearchEngineGuide.com).

Part 5: Everything You Need to Know Domain Names
Part 6: Everything You Need To Know About Search Engine Friendly URLs & Broken Links
Part 7: Everything You Need To Know About Site Architecture and Internal Linking
Part 8: Everything You Need To Know About Keywords
Part 9: Everything You Need To Know About Keyword Core Terms

Simple and brilliant at the same time

“It’s a Wonderful, Horrible Feeling” by Shaun White as told to Alyssa Roenigk (ESPN, 22 Feb 2010). Better knows as the Flying Tomato, Mr. White (age 21)  is considered to be one of the best snowboarders in the world. He is certainly the most recognizable.

It’s not often someone of such a young age shares an idea such as:

You know how I said that everyone assumes this is easy for me? Well, I probably downplay the one easy part: I cut out a lot of prep time by visualizing complicated tricks. But I still have to practice, and it still gets gnarly and terrifying. I slam my back against the ice all day just like anyone else. And there are still times when I show up at the mountain and think, I hate this. I don’t want to be here. The halfpipe is terrible. It’s cold. Then I look over at the next guy, and he hates it. And the next guy, he hates it too. Then I get this amazing feeling. Great. Everybody hates it. Their spirits are down. I am going to rip this halfpipe. The best riders shine through in bad weather. I’m probably the most prepared of anyone.

To me, it’s simple. If you really want to do something you can figure it out. If you hurt your hand and you have to write with the other, you figure it out. You adapt. I am a big fan of doing what you are really bad at. A lot.

There you have it boys & girls, this gold winner’s four keys to being world-class:

1) Visualize success
2) Suck it up in order to rise above the rest
3) Perseverance and adaptation
4) Get out of your comfort zone and force yourself to do what you’re bad at

Sound just like a day at the office sometimes, eh? Simple and brilliant at the same time.

The tipping tweet

“In Praise of Online Obscurity” by Clive Thompson (Wired Magazine, 25 January 2010). Interesting, if not stating the obvious – if you add enough chefs, the kitchen breaks down. Or at least the intimate kitchen as one originally planned it tips away and something else then takes form.

None the less, Clive’s observations and reminders are great food for thought as one takes on the challenge of scaling up a “community”.  The key might be that just like any other relationship, in order to maintain a sense of closeness it takes work. Often lots of it. The set it and forget it approach will not bread a sense of closeness. Make sense, eh?

If you consider the crowd clay, then what do you do to constantly mold and remold that mass? And at a broader level, is Clive saying that sheep are born to be lead? Interesting.

Reading between the wines

“Renovating the Wine List” by Marnie Old (Sante Magazine, Holiday 2009). Another great post in our “This doesn’t just apply to _______” series. As you read this one-pager, substitute your communications medium, be it print or web, in the spots Marnie says wine list. Also notice the fact that she mentions context. That is, wine menus need to be readable in low light. As simple as these concepts might be it’s amazing how many times we’ve all see them ignored and/or done badly.

Does your “wine list” pass this test?