Reading between the wines

“Renovating the Wine List” by Marnie Old (Sante Magazine, Holiday 2009). Another great post in our “This doesn’t just apply to _______” series. As you read this one-pager, substitute your communications medium, be it print or web, in the spots Marnie says wine list. Also notice the fact that she mentions context. That is, wine menus need to be readable in low light. As simple as these concepts might be it’s amazing how many times we’ve all see them ignored and/or done badly.

Does your “wine list” pass this test?

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