Social networking is only a means

“Interview: John Jantsch – 5 Minutes with…” by: Daria Meoli (NY Enterprise Report, 19 April 2010). You know John, author of Duct Tape marketing, as well as his new book The Referral Engine: Teaching Your Business to Market Itself. Good stuff, right? Well, if you read and retain one thing this week then this paragraph […]

What is the sound of one man clapping?

Collaboration. Networking — Social or otherwise. Crowdsourcing. Team building. Etc. Etc. Etc. Sound familiar? As it was once said: No man is an Island, entire of itself; every man is a piece of the Continent, a part of the main; if a clod be washed away by the sea, Europe is the less, as well […]

Track… Analyze… Adjust… Repeat…

“Evaluate Editorial Impact Using Google Analytics” by Lars Johansson (WebsiteMagazine.com, May 2010). A thorough, if not somewhat technical article on the finer point of Google Analytics. Let’s just jump right to the AU value add: AU 1 – There is also another way to filter out internally generated traffic  and that’s by using cookies. Details […]

When the push is the process – Part 2

“Campaigns No Longer Matter: The Importance of Listening” by Shashi Bellamkonda (SocialMediaToday.com, 4 May 2010). Just a quick follow up on the ideas in the post from earlier this week. Embrace it for this is the current state of the art of “marketing” in 2010. Two rules (aka absolute truths): (1) Walk the talk . […]

Picking up Website Magazine’s slack

The good news and “the huh?” news… WebsiteMagazine.com, a fairly reputable resource when it comes to well… um… websites, recently published a list of their “Top 50 Design Resources”. (Note: We have not vetted this list, nor given the endless resources on the internet should it be consider all inclusive.) Now here’s “the huh?” There […]

When the push is the process the mountain moves closer

“Special Report: e-Commerce Payment Processing & CRM” by Mira Allen and Laura Quinn (NonProfit Times, 1 April 2010). It’s not easy being a 501(c)3. With so much focus on the mission the necessary level empathy for those on the outside looking in can be difficult to muster. This is especially true when it comes to […]