A Must Read Courtesy of Sir Richard Branson

“15 Small Business Lessons from Richard Branson” as reported by Ann Handley (American Express’ OpenForum.com, 23 September 2010). In a word, brilliant. So much so that nothing needs to be added.

A Spin-free Culture Will Save You Money

“Patagonia, from the ground up” by Jennifer Wang (Entrepreneur, June 2010). It’s worth mentioning that the sub-headline is: While the rest of retail was tanking, Yvon Chouinard’s outdoor clothing and gear company was having its best two years ever. Here’s why. Regardless of economic conditions the question everyone is constantly asking is, “Where are we […]

A Tweet Is Not A Like

“5 Winning Social Media Campaigns to Learn From” by Zachary Sniderman (Mashable.com, 14 September 2010). Full disclosure, this isn’t Clearing The Editors’ Hurdle as much as it’s Shameless Self-Promotion. But we don’t have a category for SSP. Maybe we should? The point to be made here is not in the article itself. It’s more or […]

80% is the new 100%

“Use the 80-20 Rule to Increase Your Website’s Effectiveness” by Oleg Mokhov (SixRevisions.com, 2 September 2010). While we apply the rule somewhat differently, Oleg and I are certainly in agreement. It’s the ultimate rule to follow because it can be applied to everything, not just web sites. Three other good rules that all play well […]