A Tweet Is Not A Like

“5 Winning Social Media Campaigns to Learn From” by Zachary Sniderman (Mashable.com, 14 September 2010). Full disclosure, this isn’t Clearing The Editors’ Hurdle as much as it’s Shameless Self-Promotion. But we don’t have a category for SSP. Maybe we should?

The point to be made here is not in the article itself. It’s more or less well…um… crap. None the less, if you have a moment, please read it so that that comments that follow will have the necessary context. I don’t remember exactly but I must have eaten my take no prisoners Wheaties that day. It’s the only way I can explain how I ended up ranting a bit. It happens but it’s not something I usually do, especially on Mashable.

That said, that’s not even what the bottom line is here. What is  interesting is that one of my comments got 5 Disqus Likes and the other 2.  In other words, I hit a chord with others. What’s even more interesting is the article itself had over 2,300 tweets and about 350 FB Likes/Shares. Ultimately, an opinion is subjective. On the other hand, when reading that article as an objective profession it still has a fair share of stink about it.

One has to wonder how many of those Twitter and Facebook people actual read the article. And then from there, how many actually bothered to think about it. My belief is, not many. Actually, all the tweets could very well have been similar to my “This is crap” but we can’t tell. Come to think of it, am I the only one who assumes that a tweet is synonymous with a FB Like? But it’s not, is it?

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