Launch: TANAHome.com

Website launch: TANAHome.comCongratulation to owner Tiffany Brigante on the launch of her new & improved website TANAhome.com.

Full disclosure: The TANAHome project came to AU via Meridith Feldman and Skylographic Design (http://skylographicdesign.com). SD created the design, AU executed the web development.

Highlights of Phase 1

—The TANA site is built on the open-source CMS platform WordPress. All content can be managed and updated by Tiffany.

—By re-appropriating the native WordPress functionality the TANA portfolio is easier for her clients and prospects to browse. TANA can assign a given portfolio project to more than one area of expertise. This ability to add-one-use-many lowers her workload and increases her ability to market her areas of expertise.

—The design and the UX (user-experience) are best described as brand appropriate. Not only does the site visually convey Tiffany’s sense of style but its user-friendliness is indicative of what it’s like to do business with TANAHome. As they say, “The medium is the message.”

AU’s Contribution

—Consultation and collaboration on: IA (information architecture), UI (user-interface) and UX (user-experience).

—WordPress development. To expedite the process, the WordPress theme Twenty Eleven was used as a leaping off point. The theme was fully customized—gutted, re-skinned and enhanced—to meet The Guest expectations as well as business needs of TANAHome. The result speaks for itself.

—Additional functionality was added to the website using two of our homegrown WordPress plugins: WP ezSlider and WP ezWidget.

—The TANAHome website is also further enhanced using WP plugins for: SEO, site map generation and scheduled automated back-ups.

—In order to optimize potential SEO benefits, we also consulted Tiffany on various SEO best practices. We expect to see her further develop her SEO awareness as she uses her site to grow her business.

—Naturally, we also installed Google Analytics and Google Webmaster Tools.

Congratulations Tiffany!

And thank you Meridith for bringing Alchemy United in to participate in developing the TANHome iproperty.

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