Launch: GregsLandscaping.com

Launch: GregsLandscaping.comCongratulations to owner/CEO Greg Garnich on the launch of his new & improved iproperty GregsLandscaping.com.

Gregs Landscaping is a full-service company that believes that no client/project is too small or too big. Communication of all that is Gregs Landscaping was one of the key challenges of this project. The good news was Greg is also an avid photographer and has plenty of image content. Solving how to address the 20+ services took a bit more analysis. After a number of detailed discussions we all eventually agreed on displaying the services in a layout inspired by a “tag cloud”. The added innovation was that the tiers for each service could be service specific. This custom build functionality was essential to giving the GL brand the depth and breadth it needed.

Finally, the third key component of this iproperty was that every page is designed to function as a free-standing landing page for that particular service. When a potential customer does a search and then lands on an “inner page” for a particular service all the essential content will be there on that page. Even when they scroll to the bottom of the page the request a quote button and phone number is there waiting for them.

All this came together to form an experience that accurately reflects the Gregs Landscaping brand—honest, thorough and always easy to do business with.

Highlights of Phase 1

—Gregs Landscaping is built on the content management system (CMS) platform ExpressionEngine (EE). It is EE’s robust functionality and highly regarded flexibility that allowed AU to build a website that could “deliver the right content at the right time.”

—For example, content can be targeted to services/pages. That is, each FAQ, gallery image, header image, link and testimonial can all be assigned to the service(s)/page(s) it supports. Each is entered only once and is then assigned to many services/pages.

—Aside from being able to configure the tiers for each service in the service “tag cloud”, Gregs also has the ability to display content based on month. For example, if Gregs Landscaping wanted the copy on the home page for Sept to March to be different from the copy for April to August that is possible. Once the content setting were configured EE would handle the rest. In fact, even the service cloud can be configured to be seasonal. Images, testimonials, etc. all have a month by month setting for defining when a particular slice of content should be displayed.

—The URL structure and page markup is best described as “SEO friendly.” AU also consulted GL on SEO best practices (e.g., giving image files relevant names).

—To make Gregs’ site social media and “Facebook friendly” the markup includes a handful of key Open Graph tags.

AU’s Contribution

—Alchemy United is proud to say that this project was 100% AU. From project management, business needs analysis and wireframes, to design, HTML markup and CSS, and Expression Engine development, we made all the magic happen.

Once again, congratulations Greg. With your images and this full-power ExpressionEngine website we’re certain you’ll be converting more prospects to happy Gregs Landscaping customers.

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