You can’t go too long in today’s business world without someone mindlessly spewing the infamous: “We’ve got to do more with less.” There is little doubt that over the years this has been—and sometimes continues to be—the mantra of some of the best and the brightest business minds. But what if what once was true fades and crumbles into myth? What if the world isn’t what it used to be? What if it’s possible to have too much of a good thing?
Dallas Mavericks owner, serial entrepreneur and (TV show) Shark Tank shark Mark Cuban once said, “If you’re looking where everybody else is looking, you’re looking in the wrong spot.” Furthermore, Malcolm Gladwell in his most recent best-seller “David And Goliath” leans heavily on the concept of The Inverted U. The Inverted U for the sake of this discussion could also be called the Law of Diminishing Returns. (Note: I’m certain there are probably finer points between the two but at this moment’s 50,000 feet let’s just envision them as synonymous, at least for now.)
The point being, less can reach a tipping point where there is so much less that what’s left is not enough to be effective (i.e., competitive and profitable). Makes sense, yes?
I am not a fan of New Year’s resolutions and such so please don’t misread the timing of this post. Instead, I want to share with you this epiphany:
“Doing more with less” is out. It is at this point a fool’s game. It’s time to break from the pack. Today I propose that the new black is…”Doing more with better.” That is to shift attention to increasing quality as well as efficiency; to invest in processes and personnel that will continue to add value time and again over the long run; to stop pinching pennies and figure out ways to make dollars; and to seek opportunities with growth-minded organizations and individuals.
Yes, being lean and financially savvy is important. It always has been and it probably always will be. However, if the dollar you save on product / service / employee today leads to lost opportunities tomorrow then you didn’t save anything. You instead (as the cliche goes) shot yourself in the foot. Look around. How many brands and companies to you see hopping around on one foot? Too many, yes?
This is why I recommend you plant both feet back on the ground, define your goals and then commit to a mindset of “Doing more with better.”