Good Traffic vs Bad Traffic

If you’ve limiting your view to traffic; if you’re limiting your view to the effectiveness of a given A/B test; well there’s a good chance you’re well, um, limiting your view. There’s nothing wrong with that per se, as long as you’re aware you’re wearing blinders.

The Pause is a Milestone

That is, the brain, like any muscle, has limits. There are real (i.e., scientific) reasons why there are times you feel like you just can’t think anymore. It’s because you actually can’t think any more.

Brevity, Clarity and Context

Communication isn’t just words or ideas. In the words of Frank Luntz: “It’s not what you say, it’s what people hear.”