AU_WPing is a WordPress plugin that automatically turns blog posts into social media updates by utilizing, Twitter (OAuth), or can even push out updates Via Email.

Please note: This plugin is not yet available for full public release. Current version in beta is 0.7.9 (Saturday 19 February 2011).

Key Features:

— Creates mircoblog, status, blog and  full-length update length messages. Length of messages can be defined by the admin.

— URL shortening options: (including pro), TinyURL or none at all.

— URL shortening can be set globally, or on a user by user basis. For example, each user can have their own account.

— Multi-author capable! Each WP user can have a filter (based on user IDs and/or categories) that defines which posts they want sent to their soc-nets accounts.

—Multi-channel capable! No longer does your blog have to be limited to just one Twitter account, Facebook page, etc. Slicing and targeting information reduces noise and increases engagement.

— Message Format can be defined globally or for each user.

— Each user has two Message Formats. One for when they are the post author being messaged. The other for when they are not the post author but still want the message for such posts sent to their soc-net accounts. This will help readers/receivers to not confuse author specific message with general blog messages being shared.

— Post author can also define a post specific microblog (e.g., Twitter) message that uses hashtags, etc.

—These manual “tweets” can be author specific only or can also be used for the non-authors.

— Message Format parameters include: Title, Excerpt, Content, URL, Post Author, Post Author Nick Name, WP User Nick Name and Site Nick Name, as ewell as a robust selection of date and time parms.

— Supports Ping’s Groups functionality. (Note: Groups were originally called Triggers.)

— Configure a string (that includes dynamic parameters) to be appended to the posts’ URL prior to shortening that is “Google Analytics friendly”.  See: Google URL Builder as well as Google’s Understanding campaign variables: The five dimensions of campaign tracking for insights on why this feature is essential for Analytics junkies. For example, for each post pushed out for each social media channel and each user can have a uniquely tagged and shortened link. Analtyics will then allow you to track and analyze visits that result from the messages+links that AU_WPing pushes out.

—’s Supported Social Networks.

— As of 0.7.2. the plug-in can be configured to push out updates Via Email.

—Via Email has a number of parameters for customizing subject line, message body, etc. AU_WPing is now more than capable of pushing out press releases.

—Via Email pushes out can be configured to be HTML or plain text.

—Via Email also allows for attaching an image. This is ideal for updating Facebook Fan Page (because when an image is included in a Page’s status update FB also displays the Share option when the update appears in someone’s News Feed).

—An alt-URL can be specified such that the URL in the message pushed out will not point back to the blog post but to the alt-URL. The alt-URL can be tagged and shortened.

—In theory, AU_WPing can be used to schedule social media updates. And while not as powerful as Postling, HootSuite, etc. AU_WPing does offer dashboard-esque capabilities such that if (it and WP are) configured properly AU_WPing can serve as a social media message command center for one more more brands.

— Admin can control user settings, or plugin can be configured to allow WP users to maintain their own user level settings.

— Also supports just Twitter for those who are not interested in

— Twitter  authentication is done using OAuth.

Those are just the highlights. There are other minor features and “tricks” that will allow you to reach your full social media and PR potential.
User’s Guides (0.5.0):

Post Options

Global Options

User Settings

Guides are hosted on Adobe’s Due to the semi-sophisticated nature of AU_WPing it is recommended that you review the guides more than once before diving in. Comments and questions can be posted below.


— Lew Ayotte (Full Throttle Development) – Starting code base:  RF TwitterPost (WP plug-in).

— Evan Williams (Evan Williams Consulting) – integration.

— Paul Robinson (Return True) – His Twitter-Steam (WP plug-in) served as my working example for  Twitter OAuth integration.

Be Sociable, Share!