Good Traffic vs Bad Traffic

If you’ve limiting your view to traffic; if you’re limiting your view to the effectiveness of a given A/B test; well there’s a good chance you’re well, um, limiting your view. There’s nothing wrong with that per se, as long as you’re aware you’re wearing blinders.

“In the end, it takes you.”

How about some quick post three day weekend inspiration to get you motivated today? This savory bit was pulled from the new mini-ebook “Innovation Begins Here: How to Become the Hero in the Hero’s Journey” by Mr. Brian Solis.

Online Marketers: The Most Important Article You’ll Read All Year

If you follow my online business writing you’ll already know I’m a dedicated disciple of the ideals of the Avinash Kaushik School of Analytics. Not only does he understand the data and how best to derive information from it, but he’s also spot on when it comes to broader business and business culture issues that compromise the promise that analytics can deliver.

Who is Your Competition?

Recently I was a participant in a conversation / brainstorming session and someone else proclaimed, “If your competition is doing it, you have to do it too.” As I bit my tongue I thought, “My Gawd, NO! Me-too isn’t a viable strategy. Follow the blind leading the blind? No way!” However, that does raise the question: Who is your competition?

Stanford and Entrepreneurial Thought Leaders: Tim O’Reilly

Every now and then you come across something that begs to be shared. This podcast is one of those moments: Standford’s Entrepreneurship Corner Thought Leaders Series presents Tim O’Reilly.

Design + Science = Design Science

Typically, as I’m consuming a book, I do a chapter by chapter “key takeaway” blurb (read: brief) on my Chief Alchemist “workstream” site / blog. That said, Chapter 6 (Design Science on Trillions Mountain) of “Trillions” has a number of insightful gems that demand to be shared.

A million millions is…Trillions

The future is here, almost, and it looks nothing like the present and the past. Or so is the vision of Mickey McManus (CEO of MAYA Design, http://MAYA.com). Earlier this week to promote his new book, Mr. McManus spoke on the Princeton University campus as part of the Keller Center’s ongoing Events & Lectures series.

“Figuring it out is the fulcrum,” said the man with the billion dollar smile

Luck favors the prepared, as well as those who keep their eyes and ears open for “opportunities”. The truth be told I consider myself quite fortunate to have made time for Steve Papa’s appearance at Princeton University yesterday afternoon. Aside from being a graduate of Princeton, Papa was also one of the founders of Endeca Technologies. In last 2011, Endeca was acquired by Oracle for around $1.1 billion.

Whatever happened to business common sense?

With a fair amount of certainty I believe I can say we’re all in favor of innovation. With that being said, it’s still no substitute for good old fashion execution. Execution that meets Guest (aka customer) expectations. Forget “wow”, today I’m just shooting for “thanks, that’s great.” Let me give you a perfect example…

Social Media ROI: Alchemy United vs Google URL Builder – Part 4

Here we are again, face to face with social media and ROI. A question for the ages, is it not? The original plan was to introduce you to the Alchemy United vs Google URL Builder (Google Docs) spreadsheet in Part 4. I have since refactored the path to that goal. Instead (per a couple requests), I want to add a little bit more flesh to the bones of Part 2. Consider this Part 2 of Part 2, if you will.

Google AdWords: Paying Paul to rob Peter and…you

A few weeks back I received a direct mail offer from Google AdWord. It read: Come back to AdWords and get $100 in advertising credit on us. What’s misleading is that the credit promised isn’t on Google. The reality is that money is coming out of the pockets of anyone else who advertises on AdWords.

Launch: TANAHome.com

Congratulation to owner Tiffany Brigante on the launch of her new & improved website TANAhome.com.

Social Media ROI: Alchemy United vs Google URL Builder – Part 3

Before I continue I want to emphasis that this level of thoroughness with the links you share does admittedly entail time, effort and dedication. At this point I presume you’ve also noticed in your social media marketing travels (since Part 1) that the majority of links shared by brands are in fact not tagged. Conclusion: If you’re looking for a competitive advantage as well as a deeper understanding of your online marketing efforts then there’s plenty of opportunity here.

Social Media ROI: Alchemy United vs Google URL Builder – Part 2

In Part 1 of this series, I introduced the idea of link tagging, why it matters to your website analytics, and how both tools are essential in the context of social media and measuring online marketing effectiveness. In this article we’re going to drill a bit deeper, as well as spread our wings a bit.

Social Media ROI: Alchemy United vs Google URL Builder – Part 1

If Sisyphis has a modern day cousin it’s the 21st century marketing aficionado. Yet regardless of who, when or where there is one question that seems to remain constant: How do I measure the effectiveness of my social media marketing well as other online marketing efforts? The answer is simple: Tag your links using Google’s URL Builder.

How YouTube and Facebook are Killing Innovation and Success

We’ve all heard the stories. The twenty-first century equivalents of Daniel Boone, Paul Bunyon and Paul Revere. Amazing and larger than life. First, there’s YouTube. And then there’s Facebook, as “documented” in the film “The Social Network.”

Launched: VT802.us

Every now and then an idea/project comes along that’s too good to pass up. Maybe the appeal is its off-beat nature. Maybe it’s the challenge. Maybe it’s the potential for fun. Maybe it’s the chance to shine. Maybe it’s the bragging rights. Our homegrown VT802.us is all of the above and then some.

No pain. No gain. No memory.

“Come On, I Thought I Knew That!” by Benedict Carey (NY Times, 16 April 2011). I’ve been intrigued by plenty of things in my day but this article put me in a semi-permanent ponder. All the way back from the end of April as a matter of fact. What if…just keeps repeating.

Client-friendly SEO guidelines – Part 3

And without further delay here is the conclusion to this three part beginners’ guide to search engine optimization basics.

A Classic Case of Sisyphean Marketing Strategy

As the story goes, I had lunch with a colleague earlier in the week. JK—not his/her real name—is a fairly hardcore SEO aficionado. JK’s motto is: Tune it. Tweak it. Tighten it. Repeat. JK is also fond of: Mo’ traffic. Mo’ traffic. Mo’ traffic.