When the push is the process – Part 2

“Campaigns No Longer Matter: The Importance of Listening” by Shashi Bellamkonda (SocialMediaToday.com, 4 May 2010). Just a quick follow up on the ideas in the post from earlier this week. Embrace it for this is the current state of the art of “marketing” in 2010. Two rules (aka absolute truths): (1) Walk the talk . […]

Picking up Website Magazine’s slack

The good news and “the huh?” news… WebsiteMagazine.com, a fairly reputable resource when it comes to well… um… websites, recently published a list of their “Top 50 Design Resources”. (Note: We have not vetted this list, nor given the endless resources on the internet should it be consider all inclusive.) Now here’s “the huh?” There […]

When the push is the process the mountain moves closer

“Special Report: e-Commerce Payment Processing & CRM” by Mira Allen and Laura Quinn (NonProfit Times, 1 April 2010). It’s not easy being a 501(c)3. With so much focus on the mission the necessary level empathy for those on the outside looking in can be difficult to muster. This is especially true when it comes to […]

One SEO step at a time (Part 10-16)

More from this ongoing series on SEO from Stoney deDeyter over at Search Engine Guide (http://www.SearchEngineGuide.com). Part 10: Everything You Need To Know About Keyword Qualifiers Part 11: Everything You Need To Know About SEO Copywriting Part 12: Everything You Need To Know About Page Content Part 13: Everything You Need To Know About Links […]

“Tweet Me The Money”

“Follow the Money (Facebook, Mobile Phones and the Future of Shopping)” by Kim S. Nash (CIO Magazine, December 2009). Last week’s post on Wired’s “The Future of Money” article might have been a bit abstract and heavy duty for some. This is more particle guide to the state of the online shopping art. Here’s a […]

Dollars and future sense

“The Future of Money” by Daniel Roth (Wired.com, March 2010). If you thought it was just about dollar and cents then think again. Roth puts one of the world’s oldest traditions in a whole new light. If you like to speculate about the future (pun intended) then this one’s for you. Also be sure to […]

The moral of the web design story

“Keep Your Graphic Designer on a Short Leash” by Tim Ash (Website Magazine, February 2010). It’s Friday so let’s get right to the meat of the matter. First, it’s not just your graphic designer you need to keep on a short leash. Chances are good you need to keep you on one too. A web […]

One SEO step at a time (Part 5 – 9)

Opps. Looks like we’ve fallen a bit behind in keeping you in the loop on this ongoing series on SEO from Stoney deDeyter over at Search Engine Guide (http://www.SearchEngineGuide.com). Part 5: Everything You Need to Know Domain Names Part 6: Everything You Need To Know About Search Engine Friendly URLs & Broken Links Part 7: […]

The tipping tweet

“In Praise of Online Obscurity” by Clive Thompson (Wired Magazine, 25 January 2010). Interesting, if not stating the obvious – if you add enough chefs, the kitchen breaks down. Or at least the intimate kitchen as one originally planned it tips away and something else then takes form. None the less, Clive’s observations and reminders […]

One SEO step at a time (Part 1 – 4)

The use of the word everything is an over-statement. None the less, this is a damn good round up by Stoney deGeyter to get your search engine optimization (SEO) juices flowing, as seen on SearchEngineGuide.com (http://www.searchengineguide.com). Part 1: Everything You Need To Know About SEO Part 2: Everything You Need To Know About Title Tags […]

Mashable does it again

“Mashable’s Social Media Guide for Small Businesses” by Matt Silverman (Mashable.com, 4 December 2009). Brilliant! So jam packed with goodies that the best thing to do is get out of the way and let you jump right in. Enjoy!

They can hear you anywhere

Another buzz service that maybe you’re familiar with is Google Voice. In short, it’s a free phone number with it’s own outgoing message. No more using your personal number for business. Or maybe you just need a special (temporary) number for a special project. Skye, Yahoo! and others do provide free numbers but more often […]

Just press the Go Viral button?

“A Web Presence Needs Sizzle, For Shizzle” by Fritz Nelson (Information Week, 18 November 2009). Good golly Rudolph, give this guy a candy cane and double him up on the eggnog. Santa should no doubt move Mr. Nelson to the top of the nice list. Aside from sharing some damn good examples of inspiration, he […]

NYC >> Web 2.0 >> 2009 >> Douglas Rushkoff

A colleague and I were fortunate to witness this first hand a couple weeks ago. Considering that this was part of the Web 2.0 Expo’s free seminars, is simply amazing. Rushkoff alone was worth the time and the cost of the train multiplied by a few thousand, at least. Cheers to O’Reilly for bringing that […]

The Art of The Twitter

“How Twitter Is Revolutionizing Business (140 Characters at a Time)” by Jason Ankeny (Entrepreneur magazine, December 2009). Jason rounds up both a history lesson as well as bits on the current state of The Art of  The Twitter. Unfortunately, the Entrepreneur web site is not as current as the print version. Not to worry, just […]

Great relationships require trust

“The Cure for the Common Virus” by Jessica Tsai (DestinationCRM.com, October 2009). Wow! Yet another I-wish-I said-that article from Ms. Tsai — especially for those seeking to break their 20th century marketing habits. It’s a holiday week so you’re either quite busy or slowed down to enjoy the moment. Either way let’s skip the usual […]

The truth about Apple

“Apple The Outlier” by Rich Karlgaard (Forbes.com, 21 October 2009). In response to Mr. Kalgaard’s blog post the following comment (below) was submitted. Maybe you’ll find it entertaining, so it’s also being shared here. While I didn’t read every comment in detail, with all due respect, I think the essential point has been missed… When […]

Stop selling (and find out what they’re buying)

“Rouse Your Silent Prospects” by Steve Bookbinder (New York Enterprise Report magazine, November 2009). Pardon the rush job but given this morning’s time constraints the focus will be to stick to the highlights. First, the sub-headline of this one is: How to craft emails and voice mails that will get a response. Pull quotes: There […]

NYC >> Web 2.0 >> 2009

For obvious reasons, this year’s Web 2.0 Expo, presented by O’Reilly, didn’t have the same buzz as last year’s. None the less, there were some pearls. Aside from a stack of brochures to consume, here’s a raw list (in no particular order) of domain names dropped during a few of the seminars/presentations: https://www.SuperFluid.biz/ www.GoogleWave.com www.CompleteWaveGuide.com […]

There is such a thing as too clean

“Retail Democracy (Even bad reviews boost sales)” by Jennifer Alsever (Fortune Small Business Magazine, 28 September 2009). First, please pardon the delay in sharing this with you but FSB is one of those publications that does not post their articles on their web site when they street their print version. Yes, print still has its […]