Better Communication for All: Must Know Phrases – Part 1

We are closer the the heart of the matter because regardless of what you might think the keys are, those contributors sit on the same foundation. The foundation for success is: Culture + Communication + Collaboration.

The Pause is a Milestone

That is, the brain, like any muscle, has limits. There are real (i.e., scientific) reasons why there are times you feel like you just can’t think anymore. It’s because you actually can’t think any more.

Brevity, Clarity and Context

Communication isn’t just words or ideas. In the words of Frank Luntz: “It’s not what you say, it’s what people hear.”

The Truth About Great Designing

Plenty has been said about great design. Unfortunately, without a process the output is doomed to (potential) failure. The foundation to that process is understanding.

Daniel H. Pink and The Pixar Pitch

After randomly catching a couple intriguing interviews via podcast / radio (see below), I picked up Daniel H. Pink’s latest book “To Sell Is Human (The Surprising Truth About Moving Others).” Perhaps you recognize Mr. Pink from one of his previous top-selling efforts, “Drive” or “A Whole New Mind”?

The Best Super Bowl Commercial (That We Didn’t Get To See)

As is the American pop-media tradition, there has been plenty of Monday morning quarterbacking going on over the Super Bowl commercials. Did you, like me, think the VW commercial was going to be for tourism in Jamaica? Or what about the Ram truck commercial? Inspiring or too dark and murky? Or what about the general lack of appreciation for viewing context?

10 Quick Tips to Better Email Marketing

To the point, this is my reply to a question posted on Quora: “How can one reduce the chances of their emails being ignored?”

Launch: GregsLandscaping.com

Congratulations to owner/CEO Greg Garnich on the launch of his new & improved iproperty GregsLandscaping.com.

Launch: TANAHome.com

Congratulation to owner Tiffany Brigante on the launch of her new & improved website TANAhome.com.

No pain. No gain. No memory.

“Come On, I Thought I Knew That!” by Benedict Carey (NY Times, 16 April 2011). I’ve been intrigued by plenty of things in my day but this article put me in a semi-permanent ponder. All the way back from the end of April as a matter of fact. What if…just keeps repeating.

Maximizing The ROI From Your FB Fan Page

The good news is, most of these recommendations can be done with minimal additional investments in time.

Happy Birthday Robin’s Nest Rhythm & Blues

Congratulations! Alchemy United client Robin’s Nest Rhythm And Blues recently celebrated their one year anniversary*.

Dispelling Myths About Facebook Fan Pages

“Facebook Fan Pages: 7 Dos and 7 Don’ts for effective Community Development” by Dimitris Zotos (WebSEOAnalytics.com, 24 January 2011). A couple days ago this article popped up in an RSS feed. I read it, left a somewhat skeptical comment, and moved on.

To Blog or Not To Blog

To Blog or Not To Blog – Part 5. The final chapter of the guest blogging series for Trenton NJ based Association Business Solutions.

New Technologies Can’t Save Old Business Models

“Is the iPad Really the Savior of the Newspaper Industry?” by “Amy-Mae Elliott (Mashable.com, 19 October 2010).  The short answer is, no. The iPad will be of benefit to a handful but it is not the savior of the (print) newspaper industry. The main reason is, the old publishing model was based on geography, barriers […]

A Tweet Is Not A Like

“5 Winning Social Media Campaigns to Learn From” by Zachary Sniderman (Mashable.com, 14 September 2010). Full disclosure, this isn’t Clearing The Editors’ Hurdle as much as it’s Shameless Self-Promotion. But we don’t have a category for SSP. Maybe we should? The point to be made here is not in the article itself. It’s more or […]

A Classic Case of Shopping Cart Abandonment

While typically this blog is not for venting, this experience is worth sharing. Besides, it’s not so much venting as trying to prevent such things from happening in the future. Preventative e-comm medicine if you will. As the story goes, I received an email from Barnes & Noble this past Thursday. It had a mystery […]

Be BI smart and respond (but that includes proactive listening too)

The journey of this post starts here: “Business Intelligence Meets BPM: Using Data to Change Business Processes on the Fly” by Kim S. Nash (CIO.com, 17 June 2010). On one hand this is fascinating stuff — collecting data, analyzing it and distilling information that objectively drives business action. The business side of my brain goes, […]

Ya can’t find what isn’t there

“Here’s Looking at You – Make your site a better search engine target by optimizing your company’s images.” by Mikal E. Belicove (Entrepreneur Magazine, June 2010). At a high level SEO isn’t rocket science… “But wait! What is SEO?” you ask. Opps, sorry. SEO is short for search engine optimization. SEO is the art and […]

Content? Or production & distribution?

“Are We Ready to Play With Pay? The Content Value Reproposition” by Steve Smith (EContent Magazine, April 2010). As the internet allowed islands of content to drift together, the cost of being an info consuming traveler  fell, drastically. Aside from the benefit of no more dead trees, it doesn’t get any cheaper than free, does […]