Content is Queen. “Quality” is King.

“Interview: Ricky Van Veen – College Humor CEO Shares His 10 Web Content Urban Legends” by Brenna Ehrlich (Mashable.com, 8 June 2010). A quickie worth sharing. Three universal themes worth noting are: 1) Content isn’t king — quality is. 2) But it is the receiver who defines quality. Quality is relative and based on perceived […]

When the push is the process – Part 2

“Campaigns No Longer Matter: The Importance of Listening” by Shashi Bellamkonda (SocialMediaToday.com, 4 May 2010). Just a quick follow up on the ideas in the post from earlier this week. Embrace it for this is the current state of the art of “marketing” in 2010. Two rules (aka absolute truths): (1) Walk the talk . […]

Picking up Website Magazine’s slack

The good news and “the huh?” news… WebsiteMagazine.com, a fairly reputable resource when it comes to well… um… websites, recently published a list of their “Top 50 Design Resources”. (Note: We have not vetted this list, nor given the endless resources on the internet should it be consider all inclusive.) Now here’s “the huh?” There […]

When the push is the process the mountain moves closer

“Special Report: e-Commerce Payment Processing & CRM” by Mira Allen and Laura Quinn (NonProfit Times, 1 April 2010). It’s not easy being a 501(c)3. With so much focus on the mission the necessary level empathy for those on the outside looking in can be difficult to muster. This is especially true when it comes to […]

The moral of the web design story

“Keep Your Graphic Designer on a Short Leash” by Tim Ash (Website Magazine, February 2010). It’s Friday so let’s get right to the meat of the matter. First, it’s not just your graphic designer you need to keep on a short leash. Chances are good you need to keep you on one too. A web […]

Survey sez…

“Want to Know How to Market Better? Just Ask” by Eric Groves (The New York Enterprise Report, February 2010). First of all, kudos to Eric for fighting the good fight and making the right recommendation. That is, just ask (the customer). It often seems that too many “experts” are so self-absorbed with selling their one-size-fits-all […]

Reading between the wines

“Renovating the Wine List” by Marnie Old (Sante Magazine, Holiday 2009). Another great post in our “This doesn’t just apply to _______” series. As you read this one-pager, substitute your communications medium, be it print or web, in the spots Marnie says wine list. Also notice the fact that she mentions context. That is, wine […]

Looking at the world through empathy colored glasses

“The Three-Minute Rule” by Anthony Tjan (Harvard Business Review, 22 January 2010). Let’s look past the trying too hard title and focus on bottom line — context. Nearly everything from web design, ad design or a phone conversation, to buying a product or using service – exists within context. Furthermore, it’s crucial to keep in […]

Sounds like a plan, man

“Using Checklists to Prevent Failure – Interview of Dr. Atul Gawande” by Harvard Business IdeaCast (Havard Business Review, 22 January 2010). This 15+ minute audio interview is going to save you hours, if not days as well as avoid excessive stressful moments. A classic case of what should be obvious and second nature is really […]

Home, home on the Wave

“Frequently Asked Questions About Google Wave” by LifeHacker.com (www.LifeHacker.com). Wave – some love it, some don’t, some don’t know what to think, and finally others have yet to try it. Regardless of which category you fall into this article and associated comments (which are always insightful) should help you decide where you are, or maybe […]

Think big but communicate small

“O’Reilly Insights: The Importance Of What You Say” by Scott Berkun (Forbes.com, 15 December 2009). A friendly but necessary reminder in the vein of Chip Heath & Dan Heath’s “Made To Stick” (Random House). Of course the idea is important, but if it can’t be communicated such that others can understand it then it’s no […]

Common sense-anomics

“On My Mind: Measuring Good-Cause Effects” by Raymond Fisman (Forbes, 10 December 2009). As the holidays get closer and resolutions are being made for 2010, doing well by doing good is probably on quite a few to-do lists. If that sounds like you, then give Mr. Fisman a few minutes of your time, please. Now […]

Everybody in the pool

Depending on where you fall on the Geek IQ scale, you may or may not have heard about Google Wave (http://Wave.Google.com). The buzz around this beta release has been building over the last few weeks. Some love it. Some don’t. And most seem to be somewhere in between. While it’s too early to pass judgment […]

Be careful what you wish to measure for

“Mistaken Metrics” by Lauren McKay (CRM Magazine, October 2009). Please pardon the delay in getting to this one but it has finally bubbled to the top of the to-do pile (on a Saturday morning no less). It is also not exactly lite reading for a weekend but it’s certainly not rocket science either. Grab a […]

Great relationships require trust

“The Cure for the Common Virus” by Jessica Tsai (DestinationCRM.com, October 2009). Wow! Yet another I-wish-I said-that article from Ms. Tsai — especially for those seeking to break their 20th century marketing habits. It’s a holiday week so you’re either quite busy or slowed down to enjoy the moment. Either way let’s skip the usual […]

There is such a thing as too clean

“Retail Democracy (Even bad reviews boost sales)” by Jennifer Alsever (Fortune Small Business Magazine, 28 September 2009). First, please pardon the delay in sharing this with you but FSB is one of those publications that does not post their articles on their web site when they street their print version. Yes, print still has its […]

Jam on it

Start here: “Building a collaboration strategy” by Rob Koplowitz (KMWorld.com, 28 October 2009). And you’ll be glad you ended up here: “Wiki tools are not all the same” by Tony Byrne (KMWorld.com, 28 October 2009). The power to simplicity ratio of wikis is amazing. When it comes to true collaboration on a project a wiki […]

The smaller shape of bigger things to come

“Start Connecting With Customers’ Smartphones” by Mary Brandel (Computer World Magazine, 5 October 2009). Simply put, a thorough overview on the subject of mobile phones and web sites with some great insights as well. For some it looks like the time has come to seriously consider that mobile version of your web site you’ve been […]

Making it simple

“Looking at Life as One Big Subscription” by Damon Darlin (New York Times, 10 October 2009). Interesting, a concept that should be considered especially given how comfortable many people are with the idea of pay once for year round service.  There are certainly no shortage of instances where making multiple sales (i.e., three or four […]

Make it sticky

“Prototype: It’s Brand New, but Make It Sound Familiar” by Mary Tripas (New York Times, 3 October 2009). A classic lesson in, it’s not what you sell, it’s how you sell it. The key is empathy — as the sender you are responsible for packaging your ideas in a form that the receiver can consume, […]