The Truth About Great Designing

Plenty has been said about great design. Unfortunately, without a process the output is doomed to (potential) failure. The foundation to that process is understanding.

“In the end, it takes you.”

How about some quick post three day weekend inspiration to get you motivated today? This savory bit was pulled from the new mini-ebook “Innovation Begins Here: How to Become the Hero in the Hero’s Journey” by Mr. Brian Solis.

Who is Your Competition?

Recently I was a participant in a conversation / brainstorming session and someone else proclaimed, “If your competition is doing it, you have to do it too.” As I bit my tongue I thought, “My Gawd, NO! Me-too isn’t a viable strategy. Follow the blind leading the blind? No way!” However, that does raise the question: Who is your competition?

Daniel H. Pink and The Pixar Pitch

After randomly catching a couple intriguing interviews via podcast / radio (see below), I picked up Daniel H. Pink’s latest book “To Sell Is Human (The Surprising Truth About Moving Others).” Perhaps you recognize Mr. Pink from one of his previous top-selling efforts, “Drive” or “A Whole New Mind”?

The Best Super Bowl Commercial (That We Didn’t Get To See)

As is the American pop-media tradition, there has been plenty of Monday morning quarterbacking going on over the Super Bowl commercials. Did you, like me, think the VW commercial was going to be for tourism in Jamaica? Or what about the Ram truck commercial? Inspiring or too dark and murky? Or what about the general lack of appreciation for viewing context?

10 Quick Tips to Better Email Marketing

To the point, this is my reply to a question posted on Quora: “How can one reduce the chances of their emails being ignored?”

Lesson in marketing from pop singer Taylor Swift

Earlier this year, after watching the Grammys I wrote a posted titled: “Lessons in business from the soul singer Adele”. So after catching Taylor Swift on 60 Minutes this past Sunday I decided it was time for a similar follow up. Who knows, perhaps I’ll position these pop music inspirations as another series in the AU blogging lexicon. Time will tell.

Launch: GregsLandscaping.com

Congratulations to owner/CEO Greg Garnich on the launch of his new & improved iproperty GregsLandscaping.com.

Social Media ROI: Alchemy United vs Google URL Builder – Part 4

Here we are again, face to face with social media and ROI. A question for the ages, is it not? The original plan was to introduce you to the Alchemy United vs Google URL Builder (Google Docs) spreadsheet in Part 4. I have since refactored the path to that goal. Instead (per a couple requests), I want to add a little bit more flesh to the bones of Part 2. Consider this Part 2 of Part 2, if you will.

Lessons in business from the soul singer Adele

Without out a doubt Adele’s album is outstanding. A one or even two hit wonder she is not. However, the reality is it’s also highly unlikely that anyone familiar with American pop music would have predicted last night’s landslide months ago when the album “21” was first released. Yet now it all makes perfect sense. Here’s what I think we can all learn from Adele:

Social Media ROI: Alchemy United vs Google URL Builder – Part 3

Before I continue I want to emphasis that this level of thoroughness with the links you share does admittedly entail time, effort and dedication. At this point I presume you’ve also noticed in your social media marketing travels (since Part 1) that the majority of links shared by brands are in fact not tagged. Conclusion: If you’re looking for a competitive advantage as well as a deeper understanding of your online marketing efforts then there’s plenty of opportunity here.

From bar napkin to zillionaire in 10 “easy” steps

Funny how these things happen sometimes. A friend of a colleague/friend read my “How YouTube and Facebook are Killing Innovation and Success” from a couple weeks back. She/he appreciated the insight and suggested we get together to discuss a collection of ideas she/he and a couple “partners” had been kicking around.

Social Media ROI: Alchemy United vs Google URL Builder – Part 2

In Part 1 of this series, I introduced the idea of link tagging, why it matters to your website analytics, and how both tools are essential in the context of social media and measuring online marketing effectiveness. In this article we’re going to drill a bit deeper, as well as spread our wings a bit.

Social Media ROI: Alchemy United vs Google URL Builder – Part 1

If Sisyphis has a modern day cousin it’s the 21st century marketing aficionado. Yet regardless of who, when or where there is one question that seems to remain constant: How do I measure the effectiveness of my social media marketing well as other online marketing efforts? The answer is simple: Tag your links using Google’s URL Builder.

The Taming of the Screw

Earlier today I had coffee with a respected colleague. Naturally, the conversation turned to the economy (old vs. new), the internet (web 2.0 vs. web 3.0), and how such dynamic parameters impact companies in pursuit of growth.

Best Buy and its Marketing Intelligence Agency

Raise your hand if you think of Best Buy as a down & dirty in the details marketing/marketing intelligence company? What? No hands raised? That’s okay, I was in your camp too prior to this as well.

Launched: VT802.us

Every now and then an idea/project comes along that’s too good to pass up. Maybe the appeal is its off-beat nature. Maybe it’s the challenge. Maybe it’s the potential for fun. Maybe it’s the chance to shine. Maybe it’s the bragging rights. Our homegrown VT802.us is all of the above and then some.

There are no silos in The Guest Experience

That said, it’s not rocket science—just stop for a moment and think how you think. Do you differentiate one brand experience from the next? Not usually, right? Bad service is bad service and great service is great service.

No pain. No gain. No memory.

“Come On, I Thought I Knew That!” by Benedict Carey (NY Times, 16 April 2011). I’ve been intrigued by plenty of things in my day but this article put me in a semi-permanent ponder. All the way back from the end of April as a matter of fact. What if…just keeps repeating.

A Classic Case of Sisyphean Marketing Strategy

As the story goes, I had lunch with a colleague earlier in the week. JK—not his/her real name—is a fairly hardcore SEO aficionado. JK’s motto is: Tune it. Tweak it. Tighten it. Repeat. JK is also fond of: Mo’ traffic. Mo’ traffic. Mo’ traffic.