Are You Still Trying to do More With Less?

“Doing more with less” is out. It is at this point a fool’s game. It’s time to break from the pack. Today I propose that the new black is…”Doing more with better.”

The Best Super Bowl Commercial (That We Didn’t Get To See)

As is the American pop-media tradition, there has been plenty of Monday morning quarterbacking going on over the Super Bowl commercials. Did you, like me, think the VW commercial was going to be for tourism in Jamaica? Or what about the Ram truck commercial? Inspiring or too dark and murky? Or what about the general lack of appreciation for viewing context?

Lesson in marketing from pop singer Taylor Swift

Earlier this year, after watching the Grammys I wrote a posted titled: “Lessons in business from the soul singer Adele”. So after catching Taylor Swift on 60 Minutes this past Sunday I decided it was time for a similar follow up. Who knows, perhaps I’ll position these pop music inspirations as another series in the AU blogging lexicon. Time will tell.

Google AdWords: Paying Paul to rob Peter and…you

A few weeks back I received a direct mail offer from Google AdWord. It read: Come back to AdWords and get $100 in advertising credit on us. What’s misleading is that the credit promised isn’t on Google. The reality is that money is coming out of the pockets of anyone else who advertises on AdWords.

Lessons in business from the soul singer Adele

Without out a doubt Adele’s album is outstanding. A one or even two hit wonder she is not. However, the reality is it’s also highly unlikely that anyone familiar with American pop music would have predicted last night’s landslide months ago when the album “21” was first released. Yet now it all makes perfect sense. Here’s what I think we can all learn from Adele:

How YouTube and Facebook are Killing Innovation and Success

We’ve all heard the stories. The twenty-first century equivalents of Daniel Boone, Paul Bunyon and Paul Revere. Amazing and larger than life. First, there’s YouTube. And then there’s Facebook, as “documented” in the film “The Social Network.”

The Taming of the Screw

Earlier today I had coffee with a respected colleague. Naturally, the conversation turned to the economy (old vs. new), the internet (web 2.0 vs. web 3.0), and how such dynamic parameters impact companies in pursuit of growth.

Best Buy and its Marketing Intelligence Agency

Raise your hand if you think of Best Buy as a down & dirty in the details marketing/marketing intelligence company? What? No hands raised? That’s okay, I was in your camp too prior to this as well.

No pain. No gain. No memory.

“Come On, I Thought I Knew That!” by Benedict Carey (NY Times, 16 April 2011). I’ve been intrigued by plenty of things in my day but this article put me in a semi-permanent ponder. All the way back from the end of April as a matter of fact. What if…just keeps repeating.

Marketing, Motivation & Being Human

Whether The Guest is always buying from you isn’t as important as they are always telling others to buy from you. They can leave—and they will—the key is to connect in such a way that keeps them coming back.

Dispelling Myths About Facebook Fan Pages

“Facebook Fan Pages: 7 Dos and 7 Don’ts for effective Community Development” by Dimitris Zotos (WebSEOAnalytics.com, 24 January 2011). A couple days ago this article popped up in an RSS feed. I read it, left a somewhat skeptical comment, and moved on.

Innovation Rejuvenation

“How to Restart Innovation” by CIO Executive Council. Let’s be honest, this is not rocket science. That said, let’s also dig a bit deeper and harvest some gold from between the lines.

Maybe Net Neutrality Is A Non-issue

“Long Live the Web: A Call for Continued Open Standards and Neutrality” by Sir Tim Berners-Lee (ScientificAmerican.com, 22 November 2010). Excellent thought provoking stuff, eh? And in the spirit of Sir Tim’s lead (i.e., simple and to the point) let me just add a couple more things for you to chew on. First,while in theory […]

New Technologies Can’t Save Old Business Models

“Is the iPad Really the Savior of the Newspaper Industry?” by “Amy-Mae Elliott (Mashable.com, 19 October 2010).  The short answer is, no. The iPad will be of benefit to a handful but it is not the savior of the (print) newspaper industry. The main reason is, the old publishing model was based on geography, barriers […]

A Tweet Is Not A Like

“5 Winning Social Media Campaigns to Learn From” by Zachary Sniderman (Mashable.com, 14 September 2010). Full disclosure, this isn’t Clearing The Editors’ Hurdle as much as it’s Shameless Self-Promotion. But we don’t have a category for SSP. Maybe we should? The point to be made here is not in the article itself. It’s more or […]

80% is the new 100%

“Use the 80-20 Rule to Increase Your Website’s Effectiveness” by Oleg Mokhov (SixRevisions.com, 2 September 2010). While we apply the rule somewhat differently, Oleg and I are certainly in agreement. It’s the ultimate rule to follow because it can be applied to everything, not just web sites. Three other good rules that all play well […]

Tomorrow Is Here, Now

“Master the upcoming culture change” by Paul Glen (ComputerWorld, 23 August 2010). While on one hand this article was encouraging there are also some fundamental oversights. 1) What upcoming change? It’s already here. To believe that it’s coming is a recipe for missing it. Anticipate proactively and don’t just stand there flat footed waiting. 2) […]

It’s like building a house

“The Requirements Payoff” by Karl Wiegers (DrDobbs.com via Information Week, 9 July 2010). As is tradition around here, don’t let the subject matter fool you. This is not just about building systems. The lessons here can be applied across the board. We are all familiar with: — Look before you leap. — Measure twice, cut […]

Be BI smart and respond (but that includes proactive listening too)

The journey of this post starts here: “Business Intelligence Meets BPM: Using Data to Change Business Processes on the Fly” by Kim S. Nash (CIO.com, 17 June 2010). On one hand this is fascinating stuff — collecting data, analyzing it and distilling information that objectively drives business action. The business side of my brain goes, […]

Content? Or production & distribution?

“Are We Ready to Play With Pay? The Content Value Reproposition” by Steve Smith (EContent Magazine, April 2010). As the internet allowed islands of content to drift together, the cost of being an info consuming traveler  fell, drastically. Aside from the benefit of no more dead trees, it doesn’t get any cheaper than free, does […]