Daniel H. Pink and The Pixar Pitch

After randomly catching a couple intriguing interviews via podcast / radio (see below), I picked up Daniel H. Pink’s latest book “To Sell Is Human (The Surprising Truth About Moving Others).” Perhaps you recognize Mr. Pink from one of his previous top-selling efforts, “Drive” or “A Whole New Mind”?

10 Quick Tips to Better Email Marketing

To the point, this is my reply to a question posted on Quora: “How can one reduce the chances of their emails being ignored?”

Launch: GregsLandscaping.com

Congratulations to owner/CEO Greg Garnich on the launch of his new & improved iproperty GregsLandscaping.com.

Social Media ROI: Alchemy United vs Google URL Builder – Part 4

Here we are again, face to face with social media and ROI. A question for the ages, is it not? The original plan was to introduce you to the Alchemy United vs Google URL Builder (Google Docs) spreadsheet in Part 4. I have since refactored the path to that goal. Instead (per a couple requests), I want to add a little bit more flesh to the bones of Part 2. Consider this Part 2 of Part 2, if you will.

From bar napkin to zillionaire in 10 “easy” steps

Funny how these things happen sometimes. A friend of a colleague/friend read my “How YouTube and Facebook are Killing Innovation and Success” from a couple weeks back. She/he appreciated the insight and suggested we get together to discuss a collection of ideas she/he and a couple “partners” had been kicking around.

Social Media ROI: Alchemy United vs Google URL Builder – Part 2

In Part 1 of this series, I introduced the idea of link tagging, why it matters to your website analytics, and how both tools are essential in the context of social media and measuring online marketing effectiveness. In this article we’re going to drill a bit deeper, as well as spread our wings a bit.

Social Media ROI: Alchemy United vs Google URL Builder – Part 1

If Sisyphis has a modern day cousin it’s the 21st century marketing aficionado. Yet regardless of who, when or where there is one question that seems to remain constant: How do I measure the effectiveness of my social media marketing well as other online marketing efforts? The answer is simple: Tag your links using Google’s URL Builder.

The Taming of the Screw

Earlier today I had coffee with a respected colleague. Naturally, the conversation turned to the economy (old vs. new), the internet (web 2.0 vs. web 3.0), and how such dynamic parameters impact companies in pursuit of growth.

There are no silos in The Guest Experience

That said, it’s not rocket science—just stop for a moment and think how you think. Do you differentiate one brand experience from the next? Not usually, right? Bad service is bad service and great service is great service.

Marketing, Motivation & Being Human

Whether The Guest is always buying from you isn’t as important as they are always telling others to buy from you. They can leave—and they will—the key is to connect in such a way that keeps them coming back.

To Blog or Not To Blog

To Blog or Not To Blog – Part 5. The final chapter of the guest blogging series for Trenton NJ based Association Business Solutions.

The Guest Defines The Experience (Not The Brand)

As inspired by “Your Club Experience Is Your Marketing” by Denise Lee Yohn (ClubIndustry.com, 4 November 2010).

80% is the new 100%

“Use the 80-20 Rule to Increase Your Website’s Effectiveness” by Oleg Mokhov (SixRevisions.com, 2 September 2010). While we apply the rule somewhat differently, Oleg and I are certainly in agreement. It’s the ultimate rule to follow because it can be applied to everything, not just web sites. Three other good rules that all play well […]

Yes, but maybe your brand just kinda sucks

“Are You Listening?” by Mary Brandel (ComputerWorld, 12 July 2010). Yes, all good points. But let’s just cut to the chase… Maybe your brand just kinda sucks. For example, take the Domino’s Pizza YouTube incident. A few months ago I responded to an article by an (old school) PR type. Evidently, she was appalled that […]

Be BI smart and respond (but that includes proactive listening too)

The journey of this post starts here: “Business Intelligence Meets BPM: Using Data to Change Business Processes on the Fly” by Kim S. Nash (CIO.com, 17 June 2010). On one hand this is fascinating stuff — collecting data, analyzing it and distilling information that objectively drives business action. The business side of my brain goes, […]

Social networking is only a means

“Interview: John Jantsch – 5 Minutes with…” by: Daria Meoli (NY Enterprise Report, 19 April 2010). You know John, author of Duct Tape marketing, as well as his new book The Referral Engine: Teaching Your Business to Market Itself. Good stuff, right? Well, if you read and retain one thing this week then this paragraph […]

When the push is the process – Part 2

“Campaigns No Longer Matter: The Importance of Listening” by Shashi Bellamkonda (SocialMediaToday.com, 4 May 2010). Just a quick follow up on the ideas in the post from earlier this week. Embrace it for this is the current state of the art of “marketing” in 2010. Two rules (aka absolute truths): (1) Walk the talk . […]

When the push is the process the mountain moves closer

“Special Report: e-Commerce Payment Processing & CRM” by Mira Allen and Laura Quinn (NonProfit Times, 1 April 2010). It’s not easy being a 501(c)3. With so much focus on the mission the necessary level empathy for those on the outside looking in can be difficult to muster. This is especially true when it comes to […]

Three to get ready (for next week and beyond)

You might not be an executive. You might not have users.  You might not be a CFO. However, if you’re looking for ideas, inspiration and strategies for staying on a path to success then this trio is for you: “Escaping the Executive Bubble” by Kate O’Sullivan (CFO Magazine, 1 February 2010). “There are a whole […]

Understanding a non-profit and loss statement

“Helping Hands” by Jessica Tsai (CRM Magazine, February 2010). It’s not easy being a 501(c)3, aka non-profit. By their very nature the measuring stick that the rest of the world use to define success has been removed. Therefore, the challenge is to define what cause’s  success will look like and communicating that to the public/target. […]