Good Traffic vs Bad Traffic

If you’ve limiting your view to traffic; if you’re limiting your view to the effectiveness of a given A/B test; well there’s a good chance you’re well, um, limiting your view. There’s nothing wrong with that per se, as long as you’re aware you’re wearing blinders.

Online Marketers: The Most Important Article You’ll Read All Year

If you follow my online business writing you’ll already know I’m a dedicated disciple of the ideals of the Avinash Kaushik School of Analytics. Not only does he understand the data and how best to derive information from it, but he’s also spot on when it comes to broader business and business culture issues that compromise the promise that analytics can deliver.

10 Quick Tips to Better Email Marketing

To the point, this is my reply to a question posted on Quora: “How can one reduce the chances of their emails being ignored?”

Launch: GregsLandscaping.com

Congratulations to owner/CEO Greg Garnich on the launch of his new & improved iproperty GregsLandscaping.com.

Social Media ROI: Alchemy United vs Google URL Builder – Part 4

Here we are again, face to face with social media and ROI. A question for the ages, is it not? The original plan was to introduce you to the Alchemy United vs Google URL Builder (Google Docs) spreadsheet in Part 4. I have since refactored the path to that goal. Instead (per a couple requests), I want to add a little bit more flesh to the bones of Part 2. Consider this Part 2 of Part 2, if you will.

Google AdWords: Paying Paul to rob Peter and…you

A few weeks back I received a direct mail offer from Google AdWord. It read: Come back to AdWords and get $100 in advertising credit on us. What’s misleading is that the credit promised isn’t on Google. The reality is that money is coming out of the pockets of anyone else who advertises on AdWords.

Launch: TANAHome.com

Congratulation to owner Tiffany Brigante on the launch of her new & improved website TANAhome.com.

Social Media ROI: Alchemy United vs Google URL Builder – Part 3

Before I continue I want to emphasis that this level of thoroughness with the links you share does admittedly entail time, effort and dedication. At this point I presume you’ve also noticed in your social media marketing travels (since Part 1) that the majority of links shared by brands are in fact not tagged. Conclusion: If you’re looking for a competitive advantage as well as a deeper understanding of your online marketing efforts then there’s plenty of opportunity here.

From bar napkin to zillionaire in 10 “easy” steps

Funny how these things happen sometimes. A friend of a colleague/friend read my “How YouTube and Facebook are Killing Innovation and Success” from a couple weeks back. She/he appreciated the insight and suggested we get together to discuss a collection of ideas she/he and a couple “partners” had been kicking around.

Social Media ROI: Alchemy United vs Google URL Builder – Part 2

In Part 1 of this series, I introduced the idea of link tagging, why it matters to your website analytics, and how both tools are essential in the context of social media and measuring online marketing effectiveness. In this article we’re going to drill a bit deeper, as well as spread our wings a bit.

Social Media ROI: Alchemy United vs Google URL Builder – Part 1

If Sisyphis has a modern day cousin it’s the 21st century marketing aficionado. Yet regardless of who, when or where there is one question that seems to remain constant: How do I measure the effectiveness of my social media marketing well as other online marketing efforts? The answer is simple: Tag your links using Google’s URL Builder.

Client-friendly SEO guidelines – Part 3

And without further delay here is the conclusion to this three part beginners’ guide to search engine optimization basics.

A Classic Case of Sisyphean Marketing Strategy

As the story goes, I had lunch with a colleague earlier in the week. JK—not his/her real name—is a fairly hardcore SEO aficionado. JK’s motto is: Tune it. Tweak it. Tighten it. Repeat. JK is also fond of: Mo’ traffic. Mo’ traffic. Mo’ traffic.

Client-friendly SEO guidelines – Part 2

Welcome back to the middle portion of the Client-friendly SEO Guidelines show. The one caveat I’d like to repeat from Part 1 is that the intention of this series is to build understanding and confidence—not paralyze a novice with perfectionist expert level details.

Client-friendly SEO guidelines – Part 1

A few weeks back I was commissioned to create a brief but through set of user-friendly SEO guidelines. The objective was not to explore every nook and cranny to the Nth degree. (In other words, there are some known imperfections in this list.)

Instead the goal was a bit less ambitious. This set of guidelines would keep the ideas bite-sized and layman/laywoman friendly. In doing so the hope was that the majority of desired actions would be more likely to take place. “Build understanding and confidence—not paralyze with perfectionist expert level details,” was the directive.

To Blog or Not To Blog

To Blog or Not To Blog – Part 5. The final chapter of the guest blogging series for Trenton NJ based Association Business Solutions.

The darkside of PPC

“Fight Click Fraud on Pay-Per-Click Ads” by Kim Boatman (Inc.com, 7 July 2010). As they say, “It’s all fun and games until someone gets hurt.” PPC (pay per click) might not land you in the hospital but it can take more out of your butt than necessary. A couple quick points to add: 1) While […]

Ya can’t find what isn’t there

“Here’s Looking at You – Make your site a better search engine target by optimizing your company’s images.” by Mikal E. Belicove (Entrepreneur Magazine, June 2010). At a high level SEO isn’t rocket science… “But wait! What is SEO?” you ask. Opps, sorry. SEO is short for search engine optimization. SEO is the art and […]

Track… Analyze… Adjust… Repeat…

“Evaluate Editorial Impact Using Google Analytics” by Lars Johansson (WebsiteMagazine.com, May 2010). A thorough, if not somewhat technical article on the finer point of Google Analytics. Let’s just jump right to the AU value add: AU 1 – There is also another way to filter out internally generated traffic  and that’s by using cookies. Details […]

Picking up Website Magazine’s slack

The good news and “the huh?” news… WebsiteMagazine.com, a fairly reputable resource when it comes to well… um… websites, recently published a list of their “Top 50 Design Resources”. (Note: We have not vetted this list, nor given the endless resources on the internet should it be consider all inclusive.) Now here’s “the huh?” There […]