“In the end, it takes you.”

How about some quick post three day weekend inspiration to get you motivated today? This savory bit was pulled from the new mini-ebook “Innovation Begins Here: How to Become the Hero in the Hero’s Journey” by Mr. Brian Solis.

Some thoughts from Jack Dorsey (The Princeton Entrepreneurship Club, Sept 2012)

Yes, the Mr. Jack Dorsey—inventor of Twitter and founder of Square (the payment platform)—was on the Princeton University campus yesterday for a presentation + Q&A session sponsored by The Princeton Entrepreneurship Club.

Lesson in marketing from pop singer Taylor Swift

Earlier this year, after watching the Grammys I wrote a posted titled: “Lessons in business from the soul singer Adele”. So after catching Taylor Swift on 60 Minutes this past Sunday I decided it was time for a similar follow up. Who knows, perhaps I’ll position these pop music inspirations as another series in the AU blogging lexicon. Time will tell.

Whatever happened to business common sense?

With a fair amount of certainty I believe I can say we’re all in favor of innovation. With that being said, it’s still no substitute for good old fashion execution. Execution that meets Guest (aka customer) expectations. Forget “wow”, today I’m just shooting for “thanks, that’s great.” Let me give you a perfect example…

Lessons in business from the soul singer Adele

Without out a doubt Adele’s album is outstanding. A one or even two hit wonder she is not. However, the reality is it’s also highly unlikely that anyone familiar with American pop music would have predicted last night’s landslide months ago when the album “21” was first released. Yet now it all makes perfect sense. Here’s what I think we can all learn from Adele:

Social Media ROI: Alchemy United vs Google URL Builder – Part 3

Before I continue I want to emphasis that this level of thoroughness with the links you share does admittedly entail time, effort and dedication. At this point I presume you’ve also noticed in your social media marketing travels (since Part 1) that the majority of links shared by brands are in fact not tagged. Conclusion: If you’re looking for a competitive advantage as well as a deeper understanding of your online marketing efforts then there’s plenty of opportunity here.

From bar napkin to zillionaire in 10 “easy” steps

Funny how these things happen sometimes. A friend of a colleague/friend read my “How YouTube and Facebook are Killing Innovation and Success” from a couple weeks back. She/he appreciated the insight and suggested we get together to discuss a collection of ideas she/he and a couple “partners” had been kicking around.

Social Media ROI: Alchemy United vs Google URL Builder – Part 2

In Part 1 of this series, I introduced the idea of link tagging, why it matters to your website analytics, and how both tools are essential in the context of social media and measuring online marketing effectiveness. In this article we’re going to drill a bit deeper, as well as spread our wings a bit.

Social Media ROI: Alchemy United vs Google URL Builder – Part 1

If Sisyphis has a modern day cousin it’s the 21st century marketing aficionado. Yet regardless of who, when or where there is one question that seems to remain constant: How do I measure the effectiveness of my social media marketing well as other online marketing efforts? The answer is simple: Tag your links using Google’s URL Builder.

How YouTube and Facebook are Killing Innovation and Success

We’ve all heard the stories. The twenty-first century equivalents of Daniel Boone, Paul Bunyon and Paul Revere. Amazing and larger than life. First, there’s YouTube. And then there’s Facebook, as “documented” in the film “The Social Network.”

Launched: VT802.us

Every now and then an idea/project comes along that’s too good to pass up. Maybe the appeal is its off-beat nature. Maybe it’s the challenge. Maybe it’s the potential for fun. Maybe it’s the chance to shine. Maybe it’s the bragging rights. Our homegrown VT802.us is all of the above and then some.

Maximizing The ROI From Your FB Fan Page

The good news is, most of these recommendations can be done with minimal additional investments in time.

Happy Birthday Robin’s Nest Rhythm & Blues

Congratulations! Alchemy United client Robin’s Nest Rhythm And Blues recently celebrated their one year anniversary*.

Dispelling Myths About Facebook Fan Pages

“Facebook Fan Pages: 7 Dos and 7 Don’ts for effective Community Development” by Dimitris Zotos (WebSEOAnalytics.com, 24 January 2011). A couple days ago this article popped up in an RSS feed. I read it, left a somewhat skeptical comment, and moved on.

To Blog or Not To Blog

To Blog or Not To Blog – Part 5. The final chapter of the guest blogging series for Trenton NJ based Association Business Solutions.

The Guest Defines The Experience (Not The Brand)

As inspired by “Your Club Experience Is Your Marketing” by Denise Lee Yohn (ClubIndustry.com, 4 November 2010).

A Tweet Is Not A Like

“5 Winning Social Media Campaigns to Learn From” by Zachary Sniderman (Mashable.com, 14 September 2010). Full disclosure, this isn’t Clearing The Editors’ Hurdle as much as it’s Shameless Self-Promotion. But we don’t have a category for SSP. Maybe we should? The point to be made here is not in the article itself. It’s more or […]

Yes, but maybe your brand just kinda sucks

“Are You Listening?” by Mary Brandel (ComputerWorld, 12 July 2010). Yes, all good points. But let’s just cut to the chase… Maybe your brand just kinda sucks. For example, take the Domino’s Pizza YouTube incident. A few months ago I responded to an article by an (old school) PR type. Evidently, she was appalled that […]

Be BI smart and respond (but that includes proactive listening too)

The journey of this post starts here: “Business Intelligence Meets BPM: Using Data to Change Business Processes on the Fly” by Kim S. Nash (CIO.com, 17 June 2010). On one hand this is fascinating stuff — collecting data, analyzing it and distilling information that objectively drives business action. The business side of my brain goes, […]

Clay Shirky: How cognitive surplus will change the world

Just plain damn interesting. As found on TED.com. Watch, listen, ponder a bit and enjoy. A trillion hours is a lot of hours, eh?