The Guest Defines The Experience (Not The Brand)

As inspired by “Your Club Experience Is Your Marketing” by Denise Lee Yohn (ClubIndustry.com, 4 November 2010).

Conquering Business Superstition

Quite often business life is not much different than personal life—although it should be.  When off the clock,  cause & effect applied incorrectly is called superstition, myth, etc. Yet the same misdirected correlations between 9.00a and 5.00p is called a project, or worse still insight. Same use of illusion but a different belief in its […]

A Must Read Courtesy of Sir Richard Branson

“15 Small Business Lessons from Richard Branson” as reported by Ann Handley (American Express’ OpenForum.com, 23 September 2010). In a word, brilliant. So much so that nothing needs to be added.

80% is the new 100%

“Use the 80-20 Rule to Increase Your Website’s Effectiveness” by Oleg Mokhov (SixRevisions.com, 2 September 2010). While we apply the rule somewhat differently, Oleg and I are certainly in agreement. It’s the ultimate rule to follow because it can be applied to everything, not just web sites. Three other good rules that all play well […]

A Classic Case of Shopping Cart Abandonment

While typically this blog is not for venting, this experience is worth sharing. Besides, it’s not so much venting as trying to prevent such things from happening in the future. Preventative e-comm medicine if you will. As the story goes, I received an email from Barnes & Noble this past Thursday. It had a mystery […]

Yes, but maybe your brand just kinda sucks

“Are You Listening?” by Mary Brandel (ComputerWorld, 12 July 2010). Yes, all good points. But let’s just cut to the chase… Maybe your brand just kinda sucks. For example, take the Domino’s Pizza YouTube incident. A few months ago I responded to an article by an (old school) PR type. Evidently, she was appalled that […]

Be BI smart and respond (but that includes proactive listening too)

The journey of this post starts here: “Business Intelligence Meets BPM: Using Data to Change Business Processes on the Fly” by Kim S. Nash (CIO.com, 17 June 2010). On one hand this is fascinating stuff — collecting data, analyzing it and distilling information that objectively drives business action. The business side of my brain goes, […]

Content is Queen. “Quality” is King.

“Interview: Ricky Van Veen – College Humor CEO Shares His 10 Web Content Urban Legends” by Brenna Ehrlich (Mashable.com, 8 June 2010). A quickie worth sharing. Three universal themes worth noting are: 1) Content isn’t king — quality is. 2) But it is the receiver who defines quality. Quality is relative and based on perceived […]

How to save the fans from the NBA

“6 Ways to Fix the NBA” by Stephen Fried (Parade.com, 20 June 2010). As luck (?) would have it, this article managed to come my way via Google Alerts. And yes, sports as an analogy for business is overdone. None the less there are some interesting observation here that apply to incentives, as well as […]

Social networking is only a means

“Interview: John Jantsch – 5 Minutes with…” by: Daria Meoli (NY Enterprise Report, 19 April 2010). You know John, author of Duct Tape marketing, as well as his new book The Referral Engine: Teaching Your Business to Market Itself. Good stuff, right? Well, if you read and retain one thing this week then this paragraph […]

When the push is the process – Part 2

“Campaigns No Longer Matter: The Importance of Listening” by Shashi Bellamkonda (SocialMediaToday.com, 4 May 2010). Just a quick follow up on the ideas in the post from earlier this week. Embrace it for this is the current state of the art of “marketing” in 2010. Two rules (aka absolute truths): (1) Walk the talk . […]

When the push is the process the mountain moves closer

“Special Report: e-Commerce Payment Processing & CRM” by Mira Allen and Laura Quinn (NonProfit Times, 1 April 2010). It’s not easy being a 501(c)3. With so much focus on the mission the necessary level empathy for those on the outside looking in can be difficult to muster. This is especially true when it comes to […]

Three to get ready (for next week and beyond)

You might not be an executive. You might not have users.  You might not be a CFO. However, if you’re looking for ideas, inspiration and strategies for staying on a path to success then this trio is for you: “Escaping the Executive Bubble” by Kate O’Sullivan (CFO Magazine, 1 February 2010). “There are a whole […]

“Tweet Me The Money”

“Follow the Money (Facebook, Mobile Phones and the Future of Shopping)” by Kim S. Nash (CIO Magazine, December 2009). Last week’s post on Wired’s “The Future of Money” article might have been a bit abstract and heavy duty for some. This is more particle guide to the state of the online shopping art. Here’s a […]

The moral of the web design story

“Keep Your Graphic Designer on a Short Leash” by Tim Ash (Website Magazine, February 2010). It’s Friday so let’s get right to the meat of the matter. First, it’s not just your graphic designer you need to keep on a short leash. Chances are good you need to keep you on one too. A web […]

Seven strategies you need to unforget

“Keep Business Cooking” by Tony Conway, CMP (Sante Magazine, Holiday 2009). Too much to do? Too little time? While this quick refresher doesn’t look to cure your time management ills, Tony does lay down seven simply great ideas to help you regroup and recharge. There might not be much new here but that’s alright. Quite […]

Survey sez…

“Want to Know How to Market Better? Just Ask” by Eric Groves (The New York Enterprise Report, February 2010). First of all, kudos to Eric for fighting the good fight and making the right recommendation. That is, just ask (the customer). It often seems that too many “experts” are so self-absorbed with selling their one-size-fits-all […]

Reading between the wines

“Renovating the Wine List” by Marnie Old (Sante Magazine, Holiday 2009). Another great post in our “This doesn’t just apply to _______” series. As you read this one-pager, substitute your communications medium, be it print or web, in the spots Marnie says wine list. Also notice the fact that she mentions context. That is, wine […]

Looking at the world through empathy colored glasses

“The Three-Minute Rule” by Anthony Tjan (Harvard Business Review, 22 January 2010). Let’s look past the trying too hard title and focus on bottom line — context. Nearly everything from web design, ad design or a phone conversation, to buying a product or using service – exists within context. Furthermore, it’s crucial to keep in […]

It’s an execution problem

“Seeing Customers as Partners in Invention” By Mary Tripas (New York Times, 26 December 2009). “Being customer-driven doesn’t mean asking customers what they want and then giving it to them,” says Ranjay Gulati, a professor at the Harvard Business School. “It’s about building a deep awareness of how the customer uses your product [or service].” […]