It’s like building a house

“The Requirements Payoff” by Karl Wiegers (DrDobbs.com via Information Week, 9 July 2010). As is tradition around here, don’t let the subject matter fool you. This is not just about building systems. The lessons here can be applied across the board. We are all familiar with: — Look before you leap. — Measure twice, cut […]

The darkside of PPC

“Fight Click Fraud on Pay-Per-Click Ads” by Kim Boatman (Inc.com, 7 July 2010). As they say, “It’s all fun and games until someone gets hurt.” PPC (pay per click) might not land you in the hospital but it can take more out of your butt than necessary. A couple quick points to add: 1) While […]

Ya can’t find what isn’t there

“Here’s Looking at You – Make your site a better search engine target by optimizing your company’s images.” by Mikal E. Belicove (Entrepreneur Magazine, June 2010). At a high level SEO isn’t rocket science… “But wait! What is SEO?” you ask. Opps, sorry. SEO is short for search engine optimization. SEO is the art and […]

Track… Analyze… Adjust… Repeat…

“Evaluate Editorial Impact Using Google Analytics” by Lars Johansson (WebsiteMagazine.com, May 2010). A thorough, if not somewhat technical article on the finer point of Google Analytics. Let’s just jump right to the AU value add: AU 1 – There is also another way to filter out internally generated traffic  and that’s by using cookies. Details […]

Picking up Website Magazine’s slack

The good news and “the huh?” news… WebsiteMagazine.com, a fairly reputable resource when it comes to well… um… websites, recently published a list of their “Top 50 Design Resources”. (Note: We have not vetted this list, nor given the endless resources on the internet should it be consider all inclusive.) Now here’s “the huh?” There […]

Staying on task

“How to Get More Work Done In Less Time” by Lexi Rodrigo (FreelanceFolder.com, 16 April 2010).Time, there’s never enough is there? As, “More with less” continues to be the mantra of the moment, the usage of this fixed resource becomes even more critical to success. So whether you freelance or not, Lexi has shared a […]

More is less. Less is better. But more is not better.

“E-mail is Making You Stupid” By Joe Robinson (Entrepreneur Magazine, March 2010). Funny, wasn’t technology supposed to make us all more productive? But it can. Just take a few minutes to step away from the Facebook updates and focus on this article. Great stuff! Especially helpful is Joe telling the truth about multitasking. Not only […]

One SEO step at a time (Part 10-16)

More from this ongoing series on SEO from Stoney deDeyter over at Search Engine Guide (http://www.SearchEngineGuide.com). Part 10: Everything You Need To Know About Keyword Qualifiers Part 11: Everything You Need To Know About SEO Copywriting Part 12: Everything You Need To Know About Page Content Part 13: Everything You Need To Know About Links […]

One SEO step at a time (Part 5 – 9)

Opps. Looks like we’ve fallen a bit behind in keeping you in the loop on this ongoing series on SEO from Stoney deDeyter over at Search Engine Guide (http://www.SearchEngineGuide.com). Part 5: Everything You Need to Know Domain Names Part 6: Everything You Need To Know About Search Engine Friendly URLs & Broken Links Part 7: […]

One SEO step at a time (Part 1 – 4)

The use of the word everything is an over-statement. None the less, this is a damn good round up by Stoney deGeyter to get your search engine optimization (SEO) juices flowing, as seen on SearchEngineGuide.com (http://www.searchengineguide.com). Part 1: Everything You Need To Know About SEO Part 2: Everything You Need To Know About Title Tags […]

Sounds like a plan, man

“Using Checklists to Prevent Failure – Interview of Dr. Atul Gawande” by Harvard Business IdeaCast (Havard Business Review, 22 January 2010). This 15+ minute audio interview is going to save you hours, if not days as well as avoid excessive stressful moments. A classic case of what should be obvious and second nature is really […]

Home, home on the Wave

“Frequently Asked Questions About Google Wave” by LifeHacker.com (www.LifeHacker.com). Wave – some love it, some don’t, some don’t know what to think, and finally others have yet to try it. Regardless of which category you fall into this article and associated comments (which are always insightful) should help you decide where you are, or maybe […]

Mashable does it again

“Mashable’s Social Media Guide for Small Businesses” by Matt Silverman (Mashable.com, 4 December 2009). Brilliant! So jam packed with goodies that the best thing to do is get out of the way and let you jump right in. Enjoy!

They can hear you anywhere

Another buzz service that maybe you’re familiar with is Google Voice. In short, it’s a free phone number with it’s own outgoing message. No more using your personal number for business. Or maybe you just need a special (temporary) number for a special project. Skye, Yahoo! and others do provide free numbers but more often […]

Just change? Or change for the better?

“Work for Change” by Alexander Stein (Fortune Small Business, November 2009). It’s always interesting how the title of  an article sometimes changes from the print version to the web version. In this case, the web version is actually, “Break bad habits, make more money.” Look out Spiderman, here comes SEOman. I digress. Change and innovation […]

The Art of The Twitter

“How Twitter Is Revolutionizing Business (140 Characters at a Time)” by Jason Ankeny (Entrepreneur magazine, December 2009). Jason rounds up both a history lesson as well as bits on the current state of The Art of  The Twitter. Unfortunately, the Entrepreneur web site is not as current as the print version. Not to worry, just […]

Stop selling (and find out what they’re buying)

“Rouse Your Silent Prospects” by Steve Bookbinder (New York Enterprise Report magazine, November 2009). Pardon the rush job but given this morning’s time constraints the focus will be to stick to the highlights. First, the sub-headline of this one is: How to craft emails and voice mails that will get a response. Pull quotes: There […]

Multitasking is overrated

“Staying Productive in the Information Age” by Sharon Lowenheim (New York Enterprise Report magazine, November 2009). We are all trying to do more with less. More and more work with less time and less budget to do it. Quality, value and efficiency continue to be the mantras of the moment. Doing it all might not […]

Dude, where are my files?

“Digital Tools: Forget Disruption. Dive Deep Instead” by Lee Gomes (Forbes Magazine, 2 November 02, 2009). True, there are a number of solutions similar for DropBox (www.DropBox.com). On the other hand, there’s something to be said for being vetted by Forbes and Mr. Gomes. As Lee mentioned, simplicity can be a beautiful thing. A free […]

Jam on it

Start here: “Building a collaboration strategy” by Rob Koplowitz (KMWorld.com, 28 October 2009). And you’ll be glad you ended up here: “Wiki tools are not all the same” by Tony Byrne (KMWorld.com, 28 October 2009). The power to simplicity ratio of wikis is amazing. When it comes to true collaboration on a project a wiki […]