The Best Super Bowl Commercial (That We Didn’t Get To See)

As is the American pop-media tradition, there has been plenty of Monday morning quarterbacking going on over the Super Bowl commercials. Did you, like me, think the VW commercial was going to be for tourism in Jamaica? Or what about the Ram truck commercial? Inspiring or too dark and murky? Or what about the general lack of appreciation for viewing context?

Friends don’t let friends blame IT

Truth be told I am by nature a geek. Not that I’m necessarily a shiny new object kind of guy. But I do appreciate technology, it’s application, and it’s potential for positive impact.

Content? Or production & distribution?

“Are We Ready to Play With Pay? The Content Value Reproposition” by Steve Smith (EContent Magazine, April 2010). As the internet allowed islands of content to drift together, the cost of being an info consuming traveler  fell, drastically. Aside from the benefit of no more dead trees, it doesn’t get any cheaper than free, does […]

How to save the fans from the NBA

“6 Ways to Fix the NBA” by Stephen Fried (Parade.com, 20 June 2010). As luck (?) would have it, this article managed to come my way via Google Alerts. And yes, sports as an analogy for business is overdone. None the less there are some interesting observation here that apply to incentives, as well as […]

Making over the Makeover

“Makeover: Scoot Richmond – No Free Rides” by Phaedra Hise (Fortune Small Business, November 2009). As you’ve followed this blog you’ve probably come to realize that FSB’s Makeover feature is very often an engaging read. The review of this Richmond, Virginia’s scooter business is worth a go. For what it’s worth, here are the AU […]

The truth about Apple

“Apple The Outlier” by Rich Karlgaard (Forbes.com, 21 October 2009). In response to Mr. Kalgaard’s blog post the following comment (below) was submitted. Maybe you’ll find it entertaining, so it’s also being shared here. While I didn’t read every comment in detail, with all due respect, I think the essential point has been missed… When […]

The wary reader gets wise

“Courting a Wary Customer” by Sid Liebenson (Deliver Magazine, July 2009). In case you’re not already aware, Deliver is published by USPS. Natrually, it tends to be biased towards the usage of direct mail or other pro-USPS mediums. None the less, there are often pearls of wisdom worth consuming. Unfortunately, Mr. Liebenson’s article is going […]

Ask a realtor, staging matters (and other late night thoughts) – Part 2

“Fortune Small Business Small Business Makeover: Cloz – Dress for Success” by Patricia B. Gray (Fortune Small Business, May 2009).  This post is a follow up to a post a couple weeks back. Full disclosure: It is also shameless self-promotion. The news… FSB  decided to print (on their Letters page) an edited version of the […]

Welcome of Fantasy Island?

“Opinion: When head counts are low, take time to save time” by Sharon Machlis (ComputerWorld Mag, 18 May 2009). In theory Ms. Machlis is correct. It is true, there is always room for improvement. Unfortunately, it is rare that management (in larger organizatios) incents such behavior – let alone rewards it. As the fear of […]

Ask a realtor, staging matters (and other late night thoughts)

“Fortune Small Business Small Business Makeover: Cloz – Dress for Success” by Patricia B. Gray (Fortune Small Business, May 2009). Below are a few more opportunities that were shared with FBS. Dear FSB, With regards to Mr. Michael Cohen and his firm Cloz, I have a few ideas I’d like to share before I shut […]

Without guests there is no retail

“Wholesale Changes” by Eric Krell (Consulting Magazine, March / April 2009).  A fairly insightful article that was good enough to trigger this letter to the editor: Consulting Mag: The ill condition of retail is well known. However, there is a factor that was not directly mentioned (in the article) and we believe is essential to […]

The real e-proof is in the real e-details – Part 2

“Web Sales with a Human Touch” by Edward H Baker is in the latest issue of Strategy+Business (www.Strategy-Business.com). The post about the letter in was back in November. Here is what they printed. Go AU! Regarding your article “Web Sales with a Human Touch” (by Edward H. Baker, Autumn 2008), is it really the technology […]

Survey says… (Too often, nothing) – Follow up

“Hope Rising” by Computer World editor Don Tennant (Computer World Magazine, November 2008). A couple weeks back there was a post about this editorial as well as AU email into Mr. Tennant. And here is the edited version that appeared in the 8 December 2008 print issue. Unfortunately, it doesn’t seem to be available online […]

Survey says… (Too often, nothing)

“Hope Rising” by Computer World editor Don Tennant (Computer World Magazine, November 2008). Don writes a great column that’s always challenging and often venturing outside the scope of traditional IT publication. This was a good topic but unfortunately he missed the mark in some respects. Here’s what AU had to share with Don: Hello again […]

Burger… medium rare… cheddar… bacon on the side…

CRM Magazine (www.DestinationCRM.com) posted another inspiring piece by Lior Arussy titled “Self-Service Is Just Less-Than-Full Service” (October 2008). Using the direct line we have to the big dogs at CRM Mag I plopped the email below on Josh Weinberger (Managing Editor). Yes, another inspiring piece from Lior Arussy, thanks. From my perspective the right answer […]

Service is in the eye of the beholder

“Self-Service Is Just Less-Than-Full Service” by Lior Arussy (CRM Magazine, Dec 2008, DestinationCRM.com). This article innspired this letter to Mr. Josh Weinberger & Co. over at CRM Mag: Yes, another inspiring piece from Lior Arussy, thanks. From my perspective the right answer is a bit more grey than it is black & white. First, the […]

The real e-proof is in the real e-details

“Web Sales with a Human Touch” by Edward H Baker is in the latest issue of Strategy+Business (www.Strategy-Business.com) talks about Sales Next, a product/service from 24/7 Customer (www.247Customer.com) that aims to make a science out of customer support & sales web chat. Very interesting stuff, eh? However, as one would expect, there are some questions […]

An open letter to Mr. Michael Phelps

Dear Mr Phelps, Congratulations on all your hard work paying off. Kudos to you for accomplishing something that no one else has ever done! The feeling must be amazing. Very impressive to say the least. And thank you for sharing those moments with all of us. On the other hand I think you should know […]

Targeting Search Engine Rankings

“Targeting Search Engine Rankings” by Jonathon Love from Internet Retailer (www.InternetRetailer.com) not only aims to shine some light on the stepchild of search (i.e., organic search,not paid search) but it actually stumbles upon something very interesting that inspired a letter from AU to Jon and IR. Good morning Jon Interesting article. Thanks. However, the other […]

It’s The Excellence and The Guest Experience, Stupid! – Part 1

It’s so nice to be appreciated and acknowledged by those in your field/area of interest, isn’t it? After reading a couple great articles in CRM Magazine (www.DestinationCRM.com) I wrote in to provide some additional AU insights. The editors in turn decided to merge the two letters and publish them in their print version (July/August 2008 […]