Simon Sinek: The Celery Test

Below is an excerpt from “Start With Why” that begged to be shared. I hope it’s clear: I’m not trying to rip-off Sinek and take food from his mouth. My goal is quite the opposite. It’s a brilliant collection of words so I hope this inspires you to buy the book, and perhaps “Leaders Eat Last” as well.

The Real Secret to Success

The real magic happens at the plate. It’s about knowing which pitch to swing at, and which to let go. In short, you can’t hit a single—let alone a grand slam—if you’re constantly swinging at the wrong pitch.

Online Marketers: The Most Important Article You’ll Read All Year

If you follow my online business writing you’ll already know I’m a dedicated disciple of the ideals of the Avinash Kaushik School of Analytics. Not only does he understand the data and how best to derive information from it, but he’s also spot on when it comes to broader business and business culture issues that compromise the promise that analytics can deliver.

There are no silos in The Guest Experience

That said, it’s not rocket science—just stop for a moment and think how you think. Do you differentiate one brand experience from the next? Not usually, right? Bad service is bad service and great service is great service.

Fast. Cheap. Right. Pick Two and a Half

Anyone who has gotten within five feet of a project of any size understands the classic adage: Fast. Cheap. Right. Pick two. Let’s pretend for a moment that you go with Fast and Cheap. However, not picking Right does not mean you should abandon all sense of best practices.

Make Your Next Website Your Best Website

Start your relaunch process with the hope of hiring the employee you never had but always wanted. There’s no doubt that’s going to take more than just “design.”

A Must Read Courtesy of Sir Richard Branson

“15 Small Business Lessons from Richard Branson” as reported by Ann Handley (American Express’ OpenForum.com, 23 September 2010). In a word, brilliant. So much so that nothing needs to be added.

Ya can’t find what isn’t there

“Here’s Looking at You – Make your site a better search engine target by optimizing your company’s images.” by Mikal E. Belicove (Entrepreneur Magazine, June 2010). At a high level SEO isn’t rocket science… “But wait! What is SEO?” you ask. Opps, sorry. SEO is short for search engine optimization. SEO is the art and […]

The moral of the web design story

“Keep Your Graphic Designer on a Short Leash” by Tim Ash (Website Magazine, February 2010). It’s Friday so let’s get right to the meat of the matter. First, it’s not just your graphic designer you need to keep on a short leash. Chances are good you need to keep you on one too. A web […]

Mashable does it again

“Mashable’s Social Media Guide for Small Businesses” by Matt Silverman (Mashable.com, 4 December 2009). Brilliant! So jam packed with goodies that the best thing to do is get out of the way and let you jump right in. Enjoy!

NYC >> Web 2.0 >> 2009 >> Douglas Rushkoff

A colleague and I were fortunate to witness this first hand a couple weeks ago. Considering that this was part of the Web 2.0 Expo’s free seminars, is simply amazing. Rushkoff alone was worth the time and the cost of the train multiplied by a few thousand, at least. Cheers to O’Reilly for bringing that […]

Great relationships require trust

“The Cure for the Common Virus” by Jessica Tsai (DestinationCRM.com, October 2009). Wow! Yet another I-wish-I said-that article from Ms. Tsai — especially for those seeking to break their 20th century marketing habits. It’s a holiday week so you’re either quite busy or slowed down to enjoy the moment. Either way let’s skip the usual […]

There is such a thing as too clean

“Retail Democracy (Even bad reviews boost sales)” by Jennifer Alsever (Fortune Small Business Magazine, 28 September 2009). First, please pardon the delay in sharing this with you but FSB is one of those publications that does not post their articles on their web site when they street their print version. Yes, print still has its […]

The change will do you good

“Leading Change – Why Transformation Efforts Fail” by John P. Kotter (Harvard Business Review, www.HBRreprints.org).  In this day and age, it’s difficult to have a conversation about almost anything without some reference to change. In fact, one of the longest standing uber-buzzwords is innovation, which obviously requires change. Ironically, what doesn’t seem to change is […]

All you, all the time

“Retail Mentor’s Roundtable” by Dan Bolton (Specialty-Coffee.com, September 2009). Someone please put a star next to Mr. Bolton’s name for this one. This is pure genius! Answers to these two questions neatly sum up the situation: — Do you believe the retail coffee business is harder now than it was two years ago? — Do […]

The Chaos Scenario

As heard on WNYC,org’s The Leonard Lopate Show: Bob Garfield, Advertising Age editor-at-large and co-host of On the Media, documents how the digital revolution has separated the 350-year connection between mass media and mass marketing, and prescribes a new way for business and institutions to go forward in the changing media landscape. His book The […]

What? Yes. When? Not so much so.

“What Data Mining Can and Can’t Do” by Allan E. Alter (CIO Insight Magazine, June 2007) The subject of business intelligence (BI) came up in a meeting a couple days ago. The discussion centered around using broad patterns, as well as past behaviors of individuals to make future predictions. This article isn’t new but given […]

Changing the game

“Customer Loyalty Program Goes Beyond Discounts and Coupons” By Jarina D’Auria (CIO Mag, 15 June 2009). This is brilliant! Stop whatever you’re doing and read it now. Read it twice, it’s short. As a teaser here’s a pull quote from Haggen’s Chief Information Officer Harrison Lewis: “We wanted to redefine the game because we believe […]

How will your book cover be judged?

“The Psychology of Web Design (and Putting It Into Practice)” by Peter Prestipino (Website Magazine, 5 Feb 2009). “Play.com Tops U.K. Customer Experience Survey” by Kevin Zimmerman (1to1Media.com, November / December 2008). A simple pairing to help enable you to be more guest-centric.

Revenue? Profits? No! It’s about The Guests

From the New York Times, “A Hotel’s Secret: Treat the Guests Like Guests” by Perry Garfinkel (Saturday 23 August 2008). This brief interview of Alan J. Fuerstman, the chief executive of Montage Hotels and Resorts, packs a mountain of insightful punch. In fact, we have all trudged though 200+ pages of a best seller to […]