If you follow my online business writing you’ll already know I’m a dedicated disciple of the ideals of the Avinash Kaushik School of Analytics. Not only does he understand the data and how best to derive information from it, but he’s also spot on when it comes to broader business and business culture issues that compromise the promise that analytics can deliver.
His monthly-ish blog articles are consistently exceptional. This one rises to the top of that:
Highly recommended for all marketers—online or offline.