The Guest Defines The Experience (Not The Brand)

As inspired by “Your Club Experience Is Your Marketing” by Denise Lee Yohn (, 4 November 2010).

Lucky seven

“The Seven Dimensions of Wellness” By Jasmine Jafferali (Club Industry, 10 July 2007). The process of checking out Club Industry’s new web site ( I bumped into this piece from Ms. Jafferali. Obviously, it’s not new but that is no reason to discount its value. What’s appealing is that these Seven vectors take AU’s holistic […]