A Spin-free Culture Will Save You Money

“Patagonia, from the ground up” by Jennifer Wang (Entrepreneur, June 2010). It’s worth mentioning that the sub-headline is: While the rest of retail was tanking, Yvon Chouinard’s outdoor clothing and gear company was having its best two years ever. Here’s why. Regardless of economic conditions the question everyone is constantly asking is, “Where are we […]

Ya can’t find what isn’t there

“Here’s Looking at You – Make your site a better search engine target by optimizing your company’s images.” by Mikal E. Belicove (Entrepreneur Magazine, June 2010). At a high level SEO isn’t rocket science… “But wait! What is SEO?” you ask. Opps, sorry. SEO is short for search engine optimization. SEO is the art and […]

More is less. Less is better. But more is not better.

“E-mail is Making You Stupid” By Joe Robinson (Entrepreneur Magazine, March 2010). Funny, wasn’t technology supposed to make us all more productive? But it can. Just take a few minutes to step away from the Facebook updates and focus on this article. Great stuff! Especially helpful is Joe telling the truth about multitasking. Not only […]

The Art of The Twitter

“How Twitter Is Revolutionizing Business (140 Characters at a Time)” by Jason Ankeny (Entrepreneur magazine, December 2009). Jason rounds up both a history lesson as well as bits on the current state of The Art of  The Twitter. Unfortunately, the Entrepreneur web site is not as current as the print version. Not to worry, just […]

Stop shooting yourself in the tongue

“10 Steps to Effective Copywriting” by Susan Gunelius (Entrepreneur Magazine, Entrepreneur.com, 16 February 2009). If you commit any of these ten to memory go for: 4 – Communicate W.I.I.F.M. (What’s In It For Me?) 5 – Focus on “you,” not “we.” 7 – Avoid T.M.I. (Too Much Information) You’ll have to read the rest of […]

Once a Virgin, always a Virgin

“Branson From the Inside” by Sara Wilson (Entrepreneur Magazine, November 2008). Pardon the cliches but… An entrepreneur’s entrepreneur and an inspiration to us all. Long live Sir Richard! This sidebar was pulled from “Being Branson” by Sara Wilson (in the same issue).

Making the black box a bit more transparent

Jon Rognerud: Search Engine Optimization “Free SEO Tools You Should Know About” (Entrepreneur, Entrepreneur.com, 13 April 2007). Not exactly the newest article we’ve come across but still worth a read as a primer.