When the push is the process the mountain moves closer

“Special Report: e-Commerce Payment Processing & CRM” by Mira Allen and Laura Quinn (NonProfit Times, 1 April 2010). It’s not easy being a 501(c)3. With so much focus on the mission the necessary level empathy for those on the outside looking in can be difficult to muster. This is especially true when it comes to […]

Once is enough?

Study Shows First-Time Online Donors Often Do Not Return By Stephanie Storm (New York Times, Wed 18 March 2009) Whether you’re an NPO or not this is must-read. The article is just a few paragraphs but if you’re extremely pressed for time the best insights come closer to the end: “Direct mail may not be […]