Online Marketers: The Most Important Article You’ll Read All Year

If you follow my online business writing you’ll already know I’m a dedicated disciple of the ideals of the Avinash Kaushik School of Analytics. Not only does he understand the data and how best to derive information from it, but he’s also spot on when it comes to broader business and business culture issues that compromise the promise that analytics can deliver.

Social Media ROI: Alchemy United vs Google URL Builder – Part 4

Here we are again, face to face with social media and ROI. A question for the ages, is it not? The original plan was to introduce you to the Alchemy United vs Google URL Builder (Google Docs) spreadsheet in Part 4. I have since refactored the path to that goal. Instead (per a couple requests), I want to add a little bit more flesh to the bones of Part 2. Consider this Part 2 of Part 2, if you will.

Social Media ROI: Alchemy United vs Google URL Builder – Part 3

Before I continue I want to emphasis that this level of thoroughness with the links you share does admittedly entail time, effort and dedication. At this point I presume you’ve also noticed in your social media marketing travels (since Part 1) that the majority of links shared by brands are in fact not tagged. Conclusion: If you’re looking for a competitive advantage as well as a deeper understanding of your online marketing efforts then there’s plenty of opportunity here.

Social Media ROI: Alchemy United vs Google URL Builder – Part 2

In Part 1 of this series, I introduced the idea of link tagging, why it matters to your website analytics, and how both tools are essential in the context of social media and measuring online marketing effectiveness. In this article we’re going to drill a bit deeper, as well as spread our wings a bit.

Social Media ROI: Alchemy United vs Google URL Builder – Part 1

If Sisyphis has a modern day cousin it’s the 21st century marketing aficionado. Yet regardless of who, when or where there is one question that seems to remain constant: How do I measure the effectiveness of my social media marketing well as other online marketing efforts? The answer is simple: Tag your links using Google’s URL Builder.

Track… Analyze… Adjust… Repeat…

“Evaluate Editorial Impact Using Google Analytics” by Lars Johansson (WebsiteMagazine.com, May 2010). A thorough, if not somewhat technical article on the finer point of Google Analytics. Let’s just jump right to the AU value add: AU 1 – There is also another way to filter out internally generated traffic  and that’s by using cookies. Details […]