Coke adds choice to life

“Coke’s RFID-Based Dispensers Redefine Business Intelligence” by Mary Hayes Weier (Information Week, 8 June 2009) Don’t let the geeky title scare you. Put yourself in the shoes of a Coke guest and read between the lines. This a perfect example of the shift in expectations that’s being driven by the empowerment guest now enjoy as […]

All privacy issues aside

10 Best Uses for RFID Tags by Mike Olson, Wired Magazine (www.Wired.com, Issue 17.03, March 2009). Like it or not, RFID is coming. The questions – how to use it in new and innovative ways. 1) Accept and integrate RFID into the retail shopping experience by using them to trigger video and other images on […]