Maybe Net Neutrality Is A Non-issue

“Long Live the Web: A Call for Continued Open Standards and Neutrality” by Sir Tim Berners-Lee (ScientificAmerican.com, 22 November 2010). Excellent thought provoking stuff, eh? And in the spirit of Sir Tim’s lead (i.e., simple and to the point) let me just add a couple more things for you to chew on.

First,while in theory I agree with Sir Tim, the reality is he’s fighting against human nature itself. History is littered with example after example of mankind trying to control that which should not (and often can not) be controlled. Whether it’s Mother Nature, or other human beings, man’s will to power is well documented. Some might even argue that the battle for control is the basis for all history.

Second, I believe Net Neutrality might be a non-issue. Here’s my scenario:

(Unique) Content Owner A (CO-A) notices that (commodity) Access Provider 1 (AP-1) is “limiting” access in a way the compromises the quality of the CO-A experience. CO-A decides to launch a preemptive strike and block traffic being served via AP-1. CO-A also initiates a marketing effort that spins the positioning of AP-1 as evil for undermining the quality of CO-A. The people side with CO-A. And being that AP-1’s access is the commodity, AP-1 has to comply or suffer customer push back and/or customers jumping ship to another access provider.

I’m not going to suggest this argument is perfect. The only major flaw would be if all the APs conspired to limit access of the same content in the same way at the same time. Obviously, that’s illegal.

I think it’s worth noting that we’ve already seen this game of chicken with cable channels and cable access providers. The channels that have run into negotiating issues simply took their fight to the people. So now imagine the “terror” if Facebook blocked a particular access provider.

Okay, your turn. What do yo think?