Bees or flies?

“Search Engineering” by Jessica Tsai (CRM Magazine, July 2009). Beautiful. The theory is, why chase customers when they can find you? Yes, when done right it can work quite well. Search engine optimization (SEO), search engine marketing (SEM) and online marketing in general continue to be hot topics. Ms. Tsai does the subject matter justice. […]

Lipstick isn’t enough

“Put Ad on Web. Count Clicks. Revise.” By Stephanie Cliford (New York Times, Sunday 31 May 2009). Let’s jump right to the AU caveats: Yes, this approach is helpful but what the quants and the bean counters are not considering is that the ad with the most clicks does not necessarily make it the most […]

Let’s talk about the solutions

The latest issue (May 2009) of The New York Enterprise Report (NYReport.com) is bursting with must-reads. Below are the highlights with an essential pull quote from each, as well as a few caveats. Enjoy! Pass it on… “Marketing Matters More Than Ever” by Robert S. Levin The reality is that marketing is on the back […]