“Interview: Ricky Van Veen – College Humor CEO Shares His 10 Web Content Urban Legends” by Brenna Ehrlich (Mashable.com, 8 June 2010). A quickie worth sharing. Three universal themes worth noting are:
1) Content isn’t king — quality is.
2) But it is the receiver who defines quality. Quality is relative and based on perceived value of the experience.
3) Based on the perceived value it is the receiver who makes it viral, or not. It doesn’t matter how much you try to spin it.
The more things change, the more they stay the same, eh?