“Campaigns No Longer Matter: The Importance of Listening” by Shashi Bellamkonda (SocialMediaToday.com, 4 May 2010). Just a quick follow up on the ideas in the post from earlier this week. Embrace it for this is the current state of the art of “marketing” in 2010. Two rules (aka absolute truths): (1) Walk the talk . (2) Actions speak louder than words.