“Retail Mentor’s Roundtable” by Dan Bolton (Specialty-Coffee.com, September 2009). Someone please put a star next to Mr. Bolton’s name for this one. This is pure genius!
Answers to these two questions neatly sum up the situation:
— Do you believe the retail coffee business is harder now than it was two years ago?
— Do you believe it is going to get any better in the next two years?
Whether you were asked these questions last year (when times were bad) or this year (as times got worse) or next (as things improve), the answer is the same. “Yes, it’s getting harder. No, it’s not going to get any easier.”
So here’s another question: If the coffee business is not going to get any better in the next couple of years, then who has to get better? The answer: “You.”
If you can’t inspire you then who can?