Nintendo Eyes Top Console Slot

From the consumer electronics trade mag TWICE (www.TWICE.com): “Nintendo Eyes Top Console Slot” by Peter Suciu (21 July 2008 print issue).

Bottom line… In less than 2 years Nintendo went from “Are they crazy?” and “They don’t have a chance against Sony and Microsoft” to the killer of not just one giant but two. More than anything Nintendo had vision from the bottom all the way up to C level – and created a whole new market targeting a whole new kind of video game user. In retrospect it almost looks obvious.

The moral of the story: Never underestimate passion and a willingness to take chances and innovate. A classic case study for sure.