Make Your Next Website Your Best Website

Start your relaunch process with the hope of hiring the employee you never had but always wanted. There’s no doubt that’s going to take more than just “design.”

Track… Analyze… Adjust… Repeat…

“Evaluate Editorial Impact Using Google Analytics” by Lars Johansson (WebsiteMagazine.com, May 2010). A thorough, if not somewhat technical article on the finer point of Google Analytics. Let’s just jump right to the AU value add: AU 1 – There is also another way to filter out internally generated traffic  and that’s by using cookies. Details […]

Picking up Website Magazine’s slack

The good news and “the huh?” news… WebsiteMagazine.com, a fairly reputable resource when it comes to well… um… websites, recently published a list of their “Top 50 Design Resources”. (Note: We have not vetted this list, nor given the endless resources on the internet should it be consider all inclusive.) Now here’s “the huh?” There […]

If your message falls on deaf ears/eyes, does it still make a sound?

“Prospect Research” by Waddy Thompson (The NonProfit Times, 15 September 2009). Please note: The link to Mr. Thompson’s article will actually take you to his web site, not NPT.com. NPT, being an old media outfit (?), did not have the article posted on their web site. They also did not respond to an inquiry as […]

Say what you need to say

“Create and Monetize Podcasts on Any Budget” by Mark Underhill (Website Magazine, August 2009). Podcasting might not be the buzz phrase of the moment but despite it’s post-trendiness stature it’s still a great tool to have in the tool box. Audio is simple to produce and manage, as well as adds another dimension to The […]

How will your book cover be judged?

“The Psychology of Web Design (and Putting It Into Practice)” by Peter Prestipino (Website Magazine, 5 Feb 2009). “Play.com Tops U.K. Customer Experience Survey” by Kevin Zimmerman (1to1Media.com, November / December 2008). A simple pairing to help enable you to be more guest-centric.