Brevity, Clarity and Context

Communication isn’t just words or ideas. In the words of Frank Luntz: “It’s not what you say, it’s what people hear.”

When looking for “work”, get words to work for you

“Six Ways To Ruin Your Resume” by Greg Schaffer (Computer World, 13 April 2009). You may have already realized the AU state of mind often takes things from one box and furthers the use of those ideas by applying them to a situation in another box. In this instance, please shoehorn this article into the […]

What came first, the speaker or the audience

“Conquer Your Fear of Public Speaking” by Editor In Chief Maryfran Johnson (CIO Magazine, 1 April 2009, does a handy job at helping raise your public speaking game. She’s even goes bold and gets it right when she says, “It’s not about you.” However, we’d actually like to take that a step further and […]

It’s not what you say, it’s what they see

“Watch Your Body Language” by Anita Raghavan (Forbes Magazine, 16 March 16 2009). There’s little doubt we’re all looking for tools that will give us an advantage when we’re on the business pitch. Your body language might just be the key to that next essential negotiation. It’s difficult to agree with Luntz’s, “it’s not what […]

Words work. Bullets help.

From communications guru Mr Steve Adubato ( comes a tight piece titled “Memo slingers should use bullets wisely“. As a supplement to Mr Adubato’s thoughts we’d like to mention that a good thumb is to use numbers for up to 5 or 6 bullets, and letters for anything above that. Why? As the article mentions, […]

The perfect gift: Words That Work

Now that it’s available in paperback there’s no excuse not to pick up “Words That Work (It’s not what you say, it’s what people hear)” by Dr Frank Luntz. Chapter 1 is a contemporary biz classic. While Dr Luntz’s primary theme of “It’s not what you say, it’s what people hear” might not be rocket […]